Engineering Intelligence Mobile Marketing

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    Athens, 15125, GR

    DAEDALUS

    Personalization, automation and high performance: the three goals that every digital marketing campaign strategy desires to accomplish concurrently in this fast-paced technological era.

    Daedalus, Velti’s powerful Artificial Intelligence platform, has been developed with the aim to make marketing communications ‘smarter’. Daedalus uses predictive analytics and machine learning algorithms to automate and optimize the mobile campaigns’ planning process and recommend the type of communication that best fits each end customer’s profile and preferences. 

    To do so, Daedalus captures and analyses a large amount of near-real time contextual data from multiple sources to create the unique 360˚ profile for each customer. Knowing the customer’s current status, Daedalus uses its AI algorithms to evaluate different, multiple customer journeys for each one of them, and define the one with the highest probability to lead to the desired business actions. The result is truly personalized communications which combine the best offer with the best message and the best possible timing, increasing customer satisfaction and maximizing the campaign’s conversion rate. 

    Daedalus

    Personalization, automation and high performance: the three goals that every digital marketing campaign strategy desires to accomplish concurrently in this fast-paced technological era.

    Daedalus, Velti’s powerful Artificial Intelligence platform, has been developed with the aim to make marketing communications ‘smarter’. Daedalus uses predictive analytics and machine learning algorithms to automate and optimize the mobile campaigns’ planning process and recommend the type of communication that best fits each end customer’s profile and preferences. 

    To do so, Daedalus captures and analyses a large amount of near-real time contextual data from multiple sources to create the unique 360˚ profile for

    each customer. Knowing the customer’s current status, Daedalus uses its AI algorithms to evaluate different, multiple customer journeys for each one of them, and define the one with the highest probability to lead to the desired business actions. The result is truly personalized communications which combine the best offer with the best message and the best possible timing, increasing customer satisfaction and maximizing the campaign’s conversion rate.

    DAEDALUS in numbers

    First Daedalus launch in 2017!

    50%

    Minimum increase
    of conversion rate vs. campaigns sent
    without intelligence

    -25%

    Less SMS
    broadcasts

    100%

    Of the times
    outperforms campaigns deployed by business experts

    50%

    Minimum increase
    of conversion rate vs. campaigns sent
    without intelligence

    -25%

    Less SMS
    broadcasts

    100%

    Of the time
    outperforms campaigns deployed by business experts

    Daedalus has revolutionized the way mobile marketing campaigns are planned and targeted, bringing significant advantages to the traditional process: 

    PERSONALIZATION
    PERSONALIZATION

    Daedalus algorithms incorporate a set of pre-defined communication options, creative copywriting, the time element, and the 360˚ customer profiles, to optimize and personalize dialogues. Your campaigns become relevant and highly-targeted and your customers feel appreciated and understood.

    AUTOMATION
    AUTOMATION

    From account and project management services, through copywriting and campaign planning, to rewards management and content localization, our team of Velti experts handle every aspect of your customer retention and engagement program to ensure optimum results.

    EFFICIENCY
    EFFICIENCY

    Whether looking to increase ARPU, reduce churn, or deepen customer engagement, Daedalus’ self-trained algorithms are designed to increase the performance of any type of marketing campaigns with time, and help you achieve a desirable return on investment.

    EXCELLENCE
    EXCELLENCE

    Daedalus is live since 2017 in multiple mobile operator programs in Europe and other regions, demonstrating remarkable conversion rates, boosting revenues and enhancing NPS scores. In 2020. Daedalus won 3 Effective Mobile Marketing Awards for the unique results achieved in T-Mobile Netherlands, in the categories ‘Most Effective Use of Data’ and ‘Most Innovative Campaign’, as well as the annual Grand Prix award.

    PERSONALIZATION
    PERSONALIZATION

    Daedalus algorithms incorporate a set of pre-defined communication options, creative copywriting, the time element, and the 360˚ customer profiles, to optimize and personalize dialogues. Your campaigns become relevant and highly-targeted and your customers feel appreciated and understood.

    AUTOMATION
    AUTOMATION

    From account and project management services, through copywriting and campaign planning, to rewards management and content localization, our team of Velti experts handle every aspect of your customer retention and engagement program to ensure optimum results.

    EFFICIENCY
    EFFICIENCY

    Whether looking to increase ARPU, reduce churn, or deepen customer engagement, Daedalus’ self-trained algorithms are designed to increase the performance of any type of marketing campaigns with time, and help you achieve a desirable return on investment.

    EXCELLENCE
    EXCELLENCE

    Daedalus is live since 2017 in multiple mobile operator programs in Europe and other regions, demonstrating remarkable conversion rates, boosting revenues and enhancing NPS scores. In 2020. Daedalus won 3 Effective Mobile Marketing Awards for the unique results achieved in T-Mobile Netherlands, in the categories ‘Most Effective Use of Data’ and ‘Most Innovative Campaign’, as well as the annual Grand Prix award.

    APPLICATIONS

    Prepaid CVM optimization

    Daedalus optimizes dozens of different campaign types for prepaid customers, such as campaigns promoting top ups, reducing churn, upselling and cross-selling campaigns, as well as pre-to-postpaid migration campaigns

    Postpaid CVM optimization

    Daedalus targets postpaid customers with campaigns that aim to increase contract renewal rate and fight churn, as well as manage upward tariff migrations

    DIFFERENTIATING POINTS

    01

    Advanced AI technology

    02

    Fully automated

    03

    Self-adjusted and self-learning

    04
    Optimizing hundreds of campaigns running in parallel

    05
    Increased targeting accuracy across campaign types

    06

    Data-based actionable consumer insights

    Interested to find out more?