Personalization, automation and high performance: the three goals that every digital marketing campaign strategy desires to accomplish concurrently in this fast-paced technological era.
Daedalus, Velti’s powerful Artificial Intelligence platform, has been developed with the aim to make marketing communications ‘smarter’. Daedalus uses predictive analytics and machine learning algorithms to automate and optimize the mobile campaigns’ planning process and recommend the type of communication that best fits each end customer’s profile and preferences.
To do so, Daedalus captures and analyses a large amount of near-real time contextual data from multiple sources to create the unique 360˚ profile for each customer. Knowing the customer’s current status, Daedalus uses its AI algorithms to evaluate different, multiple customer journeys for each one of them, and define the one with the highest probability to lead to the desired business actions. The result is truly personalized communications which combine the best offer with the best message and the best possible timing, increasing customer satisfaction and maximizing the campaign’s conversion rate.