For today’s digital customers, simply using informative newsletters to drive portal leads or even having traditional loyalty programs for them to participate in is no longer enough. Customers want the experience to be simple, FUN and engaging – and engaging well with a customer is crucial to ensure customer satisfaction and drive loyalty, throughout the whole life cycle.
Our Gamification solution, helps provide an interactive experience and psychologically connects the customer to your brand / product. Gamification is the use of game mechanics, elements and rewards for non-game applications to increase engagement and brand stickiness. It can work as a standalone program to serve specific objectives, such as reduce calls to your Call Center, or it can become a core feature of CVM and loyalty programs, ensuring higher brand awareness, emotional engagement and ultimately resulting in higher revenues and lower churn rates for our Clients.
A well planned gamified customer journey, attracts more new customers, and encourages them to build strong habits (even induce behavioral change) by combining intrinsic and extrinsic motivation, the right type and difficulty level of challenges, and the rewarding and tagging of achievements.