Daedalus


Our powerful Adaptive Recommendation Engine “Daedalus” is the vessel that will navigate you through the mobile communications maze, and align your messaging campaigns with your customers’ preferences, maximizing their response rate. Daedalus uses robust, AI technology, with advanced algorithms and powerful analytics, to give meaning to raw, unstructured information, by analyzing millions of data points and turning them into dynamic customer knowledge. As a result, Daedalus it allows you to establish the best communication strategy in every occasion and align your messages with your customers’ needs, preferences and expectations. Daedalus drives real-time high-value customer actions that deepen customer engagement. The outcome? Highly-targeted campaigns, with greater impact.


Our keys to success:


Data-based actionable customer insights

Daedalus’ algorithms incorporate a set of pre-defined communication options, creative copywriting, the time element, and customer data, to produce in-depth insights and actionable, integrated 360o customer profiles. This guarantees optimized and personalized dialogues with engaged individuals. Your campaigns become relevant and highly-targeted and your customers feel appreciated and understood.

Automated, effective solution

Daedalus’ scientific approach simplifies the management processes of traditional campaigns and lets you plan them in an environment where relevant and optimized messages are sent to customers automatically and in the right context. Whether looking to increase ARPU, reduce churn, or deepen customer engagement, Daedalus’ self-trained algorithms are designed to increase the performance of your campaigns with time, and help you achieve a desirable return on investment.

Proven, high-performance technology

Daedalus has effectively increased response rates, and propelled mobile operators’ revenues and NPS in multiple mobile marketing campaigns worldwide. With the assistance of our Velti experts, you can benefit from its advanced AI technology, as well as from our top-notch business expertise, to build individualized communications that maximize performance.

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