Velti Trading Update

For Immediate Release
15th January 2009
15th January 2009

VELTI TRADING UPDATE

Velti plc, a leading provider of software platforms, applications and services for advertising
agencies, mobile operators and media, announces that it has achieved a strong financial
performance for 2008. Overall, Velti is experiencing buoyant demand for its products and
services from existing and new customers which are increasingly allocating budgets to the
mobile channel on a global basis.

As a result of this and investment in global expansion, the Company expects to achieve total
revenues for the year ending 31 December 2008 in excess of €45 million, an increase of
approximately 125 per cent on 2007, with profits for the year in line with market expectations.

Full year results for the year ended 31 December 2008 are expected to be announced on 30
March 2009.

Key drivers for 2008

The strong growth achieved in 2008 reflects a combination of:

• Winning new mobile marketing contracts with brands such as Wrigley’s, MasterCard,
TMP Worldwide, Pepsi, Coca Cola, Pernod Ricard, Clinique and Hewlett-Packard;
• Establishing a presence in new geographic areas, for example in Russia and Ukraine
where Velti won key operator contracts with Mobile TeleSystems (“MTS”);
• Opening new offices in Shanghai, San Francisco, Moscow, Madrid and New Delhi;
• Renewing key operator contracts such as Vodafone, Orascom-WIND, Cosmote,
Cosmofon, MTEL, Vivatel, SingTel and Orange;
• Continued progress from Ansible, Velti’s joint venture with Interpublic Group, with
client wins including Intel, Bayer, General Motors and Verizon, and with second half
revenues more than tripling compared to the first half;
• As expected, slightly lower margins have resulted from new types of mobile marketing
campaigns and a preference by major customers for Software as a Service and revenue
share models, as well as from the investment made in geographic expansion and adding
sales and marketing capacity in anticipation of further growth in 2009.

Expansion of the Business

During 2008, Velti continued to expand its global footprint and to create incremental revenue
opportunities for MMP.
In line with its stated priority of building a significant presence in Brazil, Russia, India and China
(BRIC), Velti has established a new mobile marketing company with the Hindustani Times (HT)
to service large network operators, brands and advertising agencies, as well as smaller regional
companies, in India. The new company, in which Velti has a 35 per cent shareholding, will
initially operate in New Delhi and Mumbai. Velti will be providing its MMP to the company
together with technical and sales expertise; the overall objective is to become the leading multiplatform
(TV, Internet, Print and Mobile) advertising provider in the burgeoning Indian market.
The JV’s Board is made up of Velti and HT executives.

Velti’s investment in Casee (33% with an option to increase its stake to 50%) was completed in
April 2008. Casee is China’s largest mobile advertising exchange and continues to grow very
aggressively. At the time of investment, Casee was serving 400m ads to mobile phones in China
every month. Currently, it is serving around 1 billion ads every month and December was
another record month.

Since September, Ansible, Velti’s JV with IPG, has been growing faster than expected, with
second half revenues growing very significantly compared to the first half. Ansible’s
relationships with its established customers provide us with good revenue visibility and signed
contracts converted to revenue at a fast monthly pace, setting the stage for a very significant
revenue increase in 2009.

In June, Velti announced its first contract in Russia with MTS, the largest mobile phone operator
in Russia with a total of 86 million subscribers in Russia and CIS countries. The initial
engagement for Velti to create, deliver and manage large mobile marketing campaigns being run
across Russia, using Velti’s market-leading, award-winning Mobile Marketing and Advertising
Platform, has been extended to Ukraine. The campaigns launched in Ukraine until the end of
2008 generated millions of euros in revenues for Velti.

Velti’s progress in Eastern Europe has also been strong with a second deal, with a Telekom
Austria Group subsidiary, delivering mobile marketing campaigns for Velcom in Belarus. The
campaign was very successful with 10% of the total subscription base of Velcom participating in
the campaign within just three months.

Velti has also recently won its first contract in Latin America for Entel’s Bolivia. The campaign
involves a call-to-action, delivered via TV, radio and internet advertising, to Entel customers
who can win prizes ranging from iPods to cash. The campaign will provide Entel with
information on both pre-paid and contract customers which can then be used to improve
customer service and loyalty.

In the UK Velti signed-up a new customer, Blyk, the free mobile network for 16-24 year olds
funded by advertising. The new set of services, to be launched in early 2009, will allow new
members that join the Blyk network, to be profiled based on their lifestyle and personal interests.
Velti’s MMP will provide the personalisation and marketing infrastructure to ensure that, as
members use the content portal, both Blyk and their brands gain the insight necessary to deliver
more targeted and valuable content.

Other important new customers wins in 2008 include major advertisers such as Unilever’s Becel,
Dove, CIF and OMO brands, Friesland, Chrysler, J&J’s o.b, Dixons, Wrigley’s, United Milk
Company’s Fibella, as well as an new contract with Procter & Gamble for the creation and
management of mobile communities.

Finally, the total consideration for the acquisition of M Telecom, the leading independent mobile
value added services provider in Bulgaria acquired in March 2007, has been fixed at €1.96m
(down from a maximum of €2.56m) and a final payment of €0.8m will be paid in April 2009.

David Mann, Non-Executive Chairman commented: “The very strong growth of the business in
2008 has been achieved with a high level of investment. This has also positioned the company
well for continuing growth and we shall be managing further investments to ensure that the
business can operate successfully within available financial resources. As a result the board
expects that growth in 2009 will be more moderate than in 2008 but still very strong.

Alexandros Moukas, Chief Executive Officer added: “Velti enters 2009 as the global leader in
Mobile Marketing, in terms of revenues, profitability and global presence. Our very strong
performance, coupled with solid profitability, allows us to continue to implement our global
expansion strategy. Despite the global economic slowdown, we continue to see strong demand
for our offering across all territories and we look forward to another solid year of growth and
profitability

END

For further information, please contact:

Bankside Consultants
Simon Bloomfield
simon.bloomfield@bankside.com
+44 (0)207 367 8861

Steve Liebmann
steve.liebmann@bankside.com
+44 (0)207 367 8883

Andy Harris
andrew.harris@bankside.com
+44 (0)207 367 8866

RBC Capital Markets
Sarah Wharry
sarah.wharry@rbccm.com
+44 (0)207 653 4667

Velti

Alex Moukas, Chief Executive Officer
+44 (0) 20 7633 5000

Pantelis Papageorgiou, Finance Director
+44 (0) 20 7633 5000

Nick Miles, PR Manager
nmiles@velti.com
+44 (0)207 633 5034