Velti Signs Mobile Deals with Wrigley's Orbit and Western Union

Velti Signs Mobile Marketing Deals with Wrigley’s™ Orbit and Western Union

Orbit® and Western Union call on Velti to
Design Unique Campaigns to Engage with New
and Existing Customers Using Mobile Marketing
Technology

Today at the CTIA Wireless show, Velti (LSE: VEL), a leading mobile technology
provider respectively to launch new interactive mobile campaigns promoting brand
recognition and new product offerings., has announced two strategic partnerships
with both Wrigley's Orbit® and Western Union.

Velti’s seamless marketing platform will extend the reach of both Wrigley’s and
Western Union with the introduction of the highly versatile interactive mobile
element. This unique method of advertising gives both companies the ability to
monitor and manipulate their campaigns in real-time to target and engage with key
customers.

“We are extremely excited to continue to work with highly recognizable global brands
like Wrigley’s and Western Union,” said Alex Moukas, CEO, Velti. “Both campaigns
will utilize our technology-agnostic approach and ability to work with any carrier to
quickly execute new campaigns. These partnerships highlight the importance of
digital marketing in the continually evolving and changing mobile space, in order to
engage socially with new and existing customers.”

The Orbit® campaign will include texting a unique code and participant’s name to
enter a sweepstakes competition. The campaign will be focused on increasing sales
and forming long-lasting interactions with customers on their terms by providing
activities such as weekly quizzes for bonus points in the sweepstakes. The final
drawing will be completed at the conclusion of the campaign.

Western Union will be utilizing Velti’s messaging platform across their global network
of affiliates to update their existing customers with messages, in their unique
languages, regarding special events and sweepstakes. The initiative will eventually
expand into a collective community where customers can amass points and win
prices based on their frequency of Western Union transactions.

About Velti
Velti’s market-leading mobile marketing technology platform, coupled with its
experience in the mobile advertising industry, enables clients around the world to
deliver an extensive range of highly targeted marketing campaigns.

Velti’s unique Mobile Marketing Platform (version 4.0) manages the full cycle of
planning, execution and monitoring of multiple campaigns across differing mobile
formats and channels, offering customers more than 70 above and below-the-line
mobile marketing and advertising templates, which can be managed from one user
interface.

Velti is a publicly traded company listed on the London Stock Exchange (AIM), with
sustainable growth in revenue and profits. The company is heavily investing in its
customers' future needs, especially in the mobile advertising and mobile content
enablement market. Velti’s Board of Directors is comprised of leading professionals
from the United States and the European business community such as: D. Mann
(Former Group CEO of LogicaCMG plc), N. Negroponte (Non-Executive Director of
Motorola, Inc, and MIT Professor & founder of Media Lab), D. Hobley (Non-Executive
Director of Orange) and J. Goldstein (former Executive Director and Board Member of
Citicorp Investment Bank in London).
Velti has operations in 16 countries, in Europe, North America and Asia.

For more information please visit www.velti.com

Editorial contacts

Clare Grant
Velti
T: 0044 (0) 20 7633 5000

Steve Ortley/Jay Kolbe
Weber Shandwick
T: 212.445.8470