Velti Rolls Out Mobile Marketing Platform 4.0 at MWC

Velti rolls out Mobile Marketing Platform 4.0 at Mobile World Congress

Velti, (LSE-AIM: VEL), the leading mobile marketing and advertising technology
service provider, has launched version 4.0 of its Mobile Marketing Platform (MMP
4.0) at Mobile World Congress in Barcelona.

This latest version features enhanced advertising and marketing templates enabling
Velti’s customers to reach consumers through new interactive mobile mediums
including mobile communities, games and applications.

Building on more than seven years of experience in mobile advertising technology
development, MMP 4.0 allows advertisers and operators to create campaigns that
offer consumers a unique interactive mobile marketing experience rather than simply
putting adverts in front of eyeballs.

Loyalty schemes, mobile coupons, social networks and other interactive templates
can now be easily designed, deployed and measured giving marketers new ways to
reach customers through their mobile phones and other portable devices.

“MMP 4.0 allows companies to bring the mobile phone into the wider marketing mix,”
says Alexandros Moukas, CEO, Velti. “Rather than just experiment with mobile
advertising and marketing, advertisers now have the technology platform to engage
with customers in new ways to create brand awareness, build loyalty, offer new
content and interact in ways that traditional advertising can not.”

Velti’s founding principal for its technology platform is to offer enhanced interactivity
with end users, taking mobile advertising and marketing beyond the banner ad and
other Internet advertising staples. MMP 4.0 enables advertisers to develop more
sophisticated SMS and MMS campaigns offering integration with online games and
social networks that allow mobile communication.

MMP 4.0 also includes a new version of the Personalization Engine, capable of
retrieving and processing real time data from consumer behaviour resulting in
dynamic segmentation and user-targeting. This advanced facility results in
phenomenal response rates to campaigns, such as a recent campaign that Velti
developed for mobile operator MTEL based on a short code competition that led to
the country’s most successful mobile campaign with over 12.5m messages from a
subscriber base of just 4.5m.

Adds Moukas: “Our customer base of global brands, mobile operators and media
companies want to reach out to consumers in new and exciting ways. They’re
thinking way beyond the banner advert but need a technology and service partner
that gives them the platform and the confidence to invest in new mobile campaigns.
MMP 4.0 builds on the incredible success story of Velti as a company. As mobile
advertising evolves into a crucial part of the marketing mix, Velti will continue to
offer customers new and innovative ways to exploit the market to its full potential.”

Velti is offering demonstrations of its innovative Mobile Marketing Platform at its
booth 7C86 in Hall 7.

About Velti
Velti’s market-leading mobile marketing technology platform, coupled with its
experience in the mobile advertising industry, enables clients around the world to
deliver an extensive range of highly targeted marketing campaigns. With operations
in 16 countries: UK, USA, Greece, Bulgaria, Cyprus, Philippines, FYROM (Macedonia),
Romania, Bosnia, Turkey, Ukraine, Armenia, France, Germany, China and Russia,
Velti has implemented projects reaching an estimated 570 million consumers.

Velti’s unique Mobile Marketing Platform (version 4.0) manages the full cycle of
planning, execution and monitoring of multiple campaigns across differing mobile
formats and channels, offering customers more than 70 above and below-the-line
mobile marketing and advertising templates, which can be managed from one user
interface.

Velti is a publicly traded company listed on the London Stock Exchange (AIM), with
sustainable growth in revenue and profits. The company is heavily investing in its
customers' future needs, especially in the mobile advertising and mobile content
enablement market. D. Mann (Former Group CEO of LogicaCMG plc), N. Negroponte
( Non-Executive Director of Motorola, Inc, and MIT Professor & founder of Media
Lab),, D. Hobley (Non-Executive Director of Orange) and J. Goldstein (former
Executive Director and Board Member of Citicorp Investment Bank in London.

For more information please visit www.velti.com

Editorial contacts

Clare Grant
Velti
T: 0044 (0) 20 7633 5000

Beth Meszaros/Paul Wooding
Weber Shandwick
T: 00 44 (0)207 067 0500