Velti Powers Mobile Marketing Campaigns for SingTel's Globe Telecom, a Leading Asian Mobile Operator

Velti powers mobile marketing campaigns for SingTel’s Globe Telecom, a leading Asian mobile operator

Velti, a leading platforms and services provider enabling mobile marketing,
advertising and value-added services for advertising agencies, media groups, mobile
operators and large enterprises, today announces that it is expanding its operations
in Asia, starting with a mobile marketing campaign in the Philippines, with SingTel’s
Globe Telecom (a joint venture of SingTel with Philippines’ Ayala group).

This is Velti’s mobile marketing campaigns on behalf of SingTel’s Globe Telecom,
Asia’s leading communications group with more than 136 million subscribers (out of
which 18 million are located in the Philippines) and operations in more than 20
countries. The Philippines have the highest per capita SMS adoption rate in the
world, accounting for 10% of SMS sent worldwide (source: ITU).

The purpose of the campaigns is to increase Globe Telecom’s customer loyalty. Velti
has deployed its Mobile Marketing Platform and developed and implemented
interactive mobile marketing campaigns, which include a content-oriented mobile
community. The campaigns offer Globe Telecom customers a unique experience,
with mobile content give-aways and other gifts being offered to boost participation.

Since the campaigns were launched in July 1st, 2007, participation has reached a
significant percentage of the Globe Telecom’s subscriber base with more than 18
million mobile interactions with the end consumers. By September 30, 2007, this is
expected to surpass 24 million, with the increased traffic reinforcing Globe Telecom’s
position in the market.

Velti has recently launched Version 3.5 of its Mobile Marketing Platform (Velti MMP),
an innovative tool for planning, creating, managing and monitoring mobile marketing
and advertising campaigns, which incorporates more than 60 built-in campaign
templates for above and below-the-line activities, enabling the rapid and costeffective
creation of multilevel mobile campaigns.

Alexandros Moukas, Velti’s CEO said:

“Singtel’s Globe Telecom is an important partner for Velti as we are expanding our
operations in Asia, a highly-dynamic market for mobile marketing and advertising.
We are thrilled that the proprietary technology behind our Mobile Marketing Platform
provides our customers with exceptional mobile targeting and delivery.”.

END

CONTACTS

Velti:
+44 (0) 20 7633 5000
Alex Moukas, Chief Executive Officer
Pantelis Papageorgiou, Finance Director
Bankside:
+44 (0) 20 7367 8888
Simon Bloomfield or Steve Liebmann

About Velti
Velti is a leading mobile platforms and services provider that enables mobile
advertising, marketing and mobile content. With offices in London, New York, Boston
and Athens and more than 200 employees, Velti operates in 10 countries and its
more than 100 corporate customers include major mobile network operators,
advertising agencies and media groups. Velti is a publicly traded company listed on
the London Stock Exchange.