Velti mGage Launches to Provide Brands and Agencies with the First End-to-End Mobile Marketing and Advertising Platform

Velti mGage Launches to Provide
Brands and Agencies with the First
End-to-End Mobile Marketing and
Advertising Platform

Enables integration and consolidated reporting
across all mobile campaign elements, plus
ability to make offline media more measurable

NEW YORK – January 11, 2010 – Velti (LSE:VEL), a leading global provider of
mobile marketing and advertising solutions, today launched Velti mGage™, an online
platform where brands, agencies, publishers and mobile carriers can take full
advantage of the mobile marketing and advertising channel.

Velti mGage provides a one-stop-shop for mobile marketing and advertising, where
users can plan campaigns, select inventory, manage media buys, create mobile
applications, websites and widgets, build mobile CRM campaigns, and track
performance across their entire campaign in real-time. Velti mGage also provides a
public portal for marketers and planners to educate themselves on successful mobile
strategies through the provision of relevant Velti case studies.

The new platform also enables mobile integration and measurability across all media
types. Velti mGage allows marketers to integrate mobile short codes into traditional,
offline media including television, print, outdoor and radio in order to enhance the
tracking and measurement of these media. The platform measures the effectiveness
of each activity related to cost and, ultimately, the return on investment for a
comprehensive multi-channel campaign.

“Because of the breadth of its functionality, together with global reach, Velti mGage
will be a key platform for brands, advertising agencies and mobile operators looking
to deliver mobile marketing and advertising campaigns across the full spectrum of
media,” said Alex Moukas, founder and CEO of Velti. “Velti mGage allows our
customers to use mobile and traditional media to reach out to targeted consumers,
engage the consumer through the mobile internet and applications, convert
consumers into customers, and continue to actively manage the relationship between
the brand and the consumer through the mobile channel.”

Velti mGage is the point of access for more than 70 Velti mobile advertising and
marketing solutions, plus those of partner organizations, including Azuki, 4INFO,
MobClix, Smaato, Distimo and Shazam Entertainment. The Velti mGage portal will
provide a wide range of premium mobile inventories and enabling technologies to
deliver against organizations’ mobile objectives. For third party partners, including
content delivery networks, application providers, campaign optimization specialists,
mobile ad networks and analytic and billing providers, the Velti mGage platform
provides an environment in which to execute marketing and advertising campaigns
and to create new business opportunities and technology innovations.

About Velti
Velti is a leading global provider of mobile marketing and advertising technology
solutions that enable brands, advertising agencies, and mobile operators to
communicate with and engage customers via their mobile devices. Velti has run
mobile advertising and marketing campaigns globally for more than 450 brands,
advertising agencies, and mobile operators that have reached over two billion
consumers. Velti’s core platform, Velti mGage, is built on modular architecture
designed to handle the full cycle of mobile marketing and advertising, including
campaign and media planning, ad serving and routing, mobile internet, post-click
marketing, and reporting requirements in mobile marketing, in one end-to-end
platform. Founded in 2000 and with operations in 35 countries, Velti is a publiclyheld
corporation based in the UK where it trades on AIM under the symbol VEL. For
more information, visit www.velti.com.

About Velti mGage

Velti mGage is one of the most extensive mobile marketing and campaign
management software platforms in the industry, enabling the use of both mobile and
traditional media to reach out to targeted consumers, engage the consumer through
the mobile internet and applications, convert consumers into customers, and actively
manage relationships with the consumer through the mobile channel. Marketers and
advertisers can conduct and measure an extensive range of highly targeted, opt-in
mobile campaigns rapidly and reliably, mobile operators can monetize their
advertising inventory, and technology partners can develop innovative advertising
and marketing solutions—all on the same platform. For more information, visit
www.veltimgage.com.

For further information, please contact
Jay Kolbe
Weber Shandwick for Velti
T: 212 445 8215
E: jkolbe@webershandwick.com

Jody Gavin
Weber Shandwick for Velti
T: 212 445 8470
E: jgavin@webershandwick.com