Velti makes key strategic hire in
Turkey
Leading mobile professional, Elif Ayse Tozge,
joins Velti to head up Turkish operations
Istanbul, Turkey – Velti (LSE:VEL), a leading mobile technology provider,
announced today that Elif Ayse Tozge is to join the company to head up its
operations in Turkey. In this newly created role, Tozge’s title will be Country
Manager for Turkey and she will be responsible for overseeing business development
for Velti’s mobile marketing solutions with brands and operators across the country.
The appointment comes shortly after Velti’s first deal in Turkey with one of the
country’s most innovative mobile operators, Avea.
Velti is a leading platforms and services provider enabling mobile marketing,
advertising, and content delivery, as well as value-added services for mobile
operators, advertising agencies, media groups, and large enterprises.
Tozge joins the company after successful roles with leading advertising agencies in
Turkey, including Rafineri, as well as holding a key position with Turkey’s leading
mobile operator, Turkcell, as the company’s Mobile Marketing and Advertising
Specialist. After Velti’s first customer win in Turkey with Avea, this appointment is
the next step in the company’s expansion plans in South Eastern Europe, which is
one of the fastest-growing areas in wireless communications.
“Mobile marketing is seeing great success in the Turkish market, through highly
innovative operators, and we’re extremely excited to bring Elif on board to help drive
our ongoing growth in the country,” said Alexandros Moukas, CEO of Velti. “Elif has
been one of the leading mobile marketing professionals in Turkey over the last few
years, working with some high calibre creative agencies, as well as playing a key
part in shaping Turkcell’s strategy in relation to mobile marketing and advertising.”
“Velti is a leading player in the global mobile marketing sector,” said Elif Ayse Tozge,
Country Manager for Turkey, Velti. “I’m thrilled to join a company that has achieved
some great results and over the last few years and is keen to build on its success in
South Eastern Europe. Turkey is a really vibrant mobile market and I’m very keen to
deliver innovative activities and campaigns using Velti technology.”
In her new role, Tozge will be based in Istanbul and will report directly to Menelaos
Scouloudis, Chief Commercial Officer of Velti.
Contacts
Weber Shandwick
Joe Walton
Senior Account Executive
T: +44 (0) 207 067 0511
Paul Wooding
Associate Director
pwooding@webershandwick.com
+44 (0)207 067 0510
E: jwalton@webershandwick.com
Velti
Nick Miles
PR Manager
T: +44 (0) 207 633 5034
E: nmiles@velti.com