Velti Implements the Athens Road Information Program

Velti implements the “Athens Road Information” Program

Velti, a leading provider of integrated software solutions and mobile value-added
services, is currently in the process of implementing the “Athens Road Information”
Project. This is a project for the provision of integrated information services related
to road traffic in the greater Athens area (Attica region), in order to facilitate faster
transportation and reduce the time needed for drivers to reach their destinations.
The project, to be completed over 12 months and with a total budget of
€1,028,957, is partly funded by the 2.8 Measure entitled “Intelligent Transportation
– Financing of Small to Medium Enterprises for the Development of Innovative
Telematics Services to Accommodate and Inform the Road Network Users” which is
part of the Information Society operational program.

The service under development is expected to reduce the traffic load and overall
transportation time within the Atttica region as well as increase the users’
convenience. In particular, the new services will inform the driver about the traffic
status of the road network at any given time, allow the driver to select a destination
and get appropriate routing information. All this is made possible by leveraging realtime
traffic data provided by the Ministry of Environment and Public Works. Along
with traffic updates, the user will also have access to information regarding points of
interest and other geographical elements that will help him/her choose the best
possible route to the desired destination.

In addition, the user will be able to receive alerts for unforeseen events that obstruct
the traffic within the covered area, so as to accordingly change route and avoid
unanticipated delays. Moreover, the system will enable emergency calls as well as
the automatic detection of a user’s location in case of emergencies or accidents. The
above-mentioned services will be available through SMS, WAP or Internet on a caseby-
case basis. One of the service’s innovative elements is the use of text messages
(SMS) for providing information, which facilitates the use of the service regardless of
the user’s device and its special settings.

The first part of the project included the purchase, installation and integration of the
appropriate hardware and software and has already been completed, according to
schedule. The second part, involving the pilot operation, has already started.