Velti Delivers New SMS Service for Bulgaria's National Revenue Agency

Velti delivers new SMS service for Bulgaria's National Revenue Agency

Sofia, Bulgaria

Text alerts remind companies and individuals
for insurance and tax payments

Velti (LSE:VEL), a leading mobile marketing technology provider, has been selected
by the Bulgarian National Revenue Agency (NRA) to provide its new SMS-based
alerts service. The pilot service, which was launched on 10th July, is available to
individuals and companies across Bulgaria that wish to be reminded of insurance and
tax bills ahead of their due dates.

Initially the service will be made available to mobile subscribers on the Mobiltel, BTC
and GloBul networks and will comprise a mixture of ordinary tax payers, businesses
and organisations that have opted in to the text alerts. The mobile telephone
numbers for the pilot phase of the service were selected from the tax declarations of
NRA clients who were added to the programme after obtaining their written consent.

Under the scheme, participants receive one free SMS, up to 30 days ahead of their
due payment dates; which they can then make online or in person at their local tax
office.

“The programme objective is to stimulate timely payments of tax and insurance
policies, with a view to saving costs and time for Bulgarian citizens and the NRA
alike,” said Koycho Koychev, Director of Information Systems at the NRA. “Mobile is
the ideal channel to reach out and remind people through this very personal form of
communication; we’re hoping the pilot phase success enables us to roll this out for
all tax and insurance clients of the NRA in Bulgaria.”

The campaign is part of an overall NRA strategy to improve tax collection; lower
postal costs and reduce human resources, as well as maintaining a dialogue with
NRA clients. After the pilot period of 12 months the programme success will be
assessed ahead of making it a national initiative.

Alex Moukas, CEO at Velti, said: “Mobile is a very powerful tool for reminding people
of events in their everyday life. The mobile rarely leaves a users’ side and it’s rarely
shared, meaning it can be used to great effect for alerts about important personal
information, such as tax payments. We’re looking forward to seeing the results of the
pilot phase of the NRA’s project, with a view to providing all Bulgarian tax payers
with mobile alerts.”

About Velti

Velti is the world’s leading mobile marketing and advertising company. With
operations in 35 countries, Velti can reach an estimated two billion consumers. Velti
was founded in 2000 and it has been at the heart of the global mobile industry ever
since, providing some of the world’s biggest companies with the technology platform
and support to deliver innovative mobile campaigns to their customers. Whatever the
goal of a mobile campaign: to raise brand awareness; acquire new customers;
inspire loyalty or directly drive revenues – Velti helps brands, advertisers, media
agencies, publishers, and operators to meet their business objectives. For more
information, visit www.velti.com.

About National Revenue Agency (NRA)

For more information, click here www.nap.bg.

Contact

Velti
Nick Miles
PR Manager, Velti
T: +44 (0) 207 633 5034
E: nmiles@velti.com