Velti and Volantis Streamline Content Sales for COSMOTE

Velti and Volantis Streamline Content Sales for COSMOTE, the Leading Mobile Operator in Greece

BARCELONA, Spain--Millions of mobile subscribers in Greece now have access to
highly personalized content, thanks to COSMOTE’s cooperation with Volantis Systems
and Velti, one of the world’s leading mobile marketing and advertising technology
providers.

COSMOTE, one of the leading mobile operators in south eastern Europe, worked with
Velti to integrate Volantis’ Framework and Storefront products with Velti’s content
management system. This gives COSMOTE customers faster and easier access to
new content through the ‘COSMOTE my view’ portal, including news, games,
graphics, ringtones and other software and services; which they can purchase
directly through their mobile device.

‘COSMOTE my view’ was successfully deployed in mid-2008 and is now being rolled
out to the operator’s full customer base. The new service has a fully-fledged portfolio
of prominent and well-known content providers, as well as a series of microsites
offering entertainment services. Subscribers also have a great variety of music,
ringtones and wallpapers to choose from.

“Our goal was to grow content sales and increase revenues through a more dynamic
and personalized portal. With ‘COSMOTE my view’ customers can have their own site
for information, communication and entertainment, via a fresh services menu that
addresses customer needs,” said Apostolos Andriopoulos, COSMOTE Core Network
and Services Director. “By using Volantis Storefront coupled with Velti’s technology
and integration capabilities, we now have great page designs and adaptive menus to
offer our customers. This makes for a more appealing and sophisticated portal which
encourages sales and lets us offer more to our customers than ever before.”

Storefront also offers COSMOTE subscribers personalized features, giving the end
user quicker access – in less clicks – to mobile content they are interested in. The
developments in ‘COSMOTE my view’ means over 6,000 device types are now
supported so all COSMOTE customers can use the service quickly and easily.

“Mobile users increasingly want to turn their devices into extensions of their
personalities, which create revenue opportunities for operators,” said Volantis CEO
Mark Watson. “Our products help companies like COSMOTE facilitate these sales,
while also giving their subscribers access to the broader mobile Web.”

Menelaos Scouloudis, VP of sales from Velti, said: “It’s great to extend our
relationships with COSMOTE and Volantis in a way that really benefits mobile users
looking for new and interesting content for their handset. The new offering provides
COSMOTE with the potential to grow revenues with a more personalized service, and
in turn, its customers have access to all the latest content, so it’s a mutually
beneficial solution.”

About Cosmote

COSMOTE Mobile Telecommunications S.A. started its commercial operations in
Greece in April 1998, and soon conquered the leading position in the Greek mobile
market. Member of the OTE Group and operating in 4 more countries in Southeast
Europe (Albania, Bulgaria, FYROM and Romania), COSMOTE has a customer base
that exceeds 18.6 million (Q3’08). The company possesses a complete and extended
telecommunications network and offers a wide range of advanced products and
services, effectively responding to the increased needs of its customers. In 2006,
COSMOTE acquired GERMANOS, the most successful telecommunications retailer in
SE Europe. For more information, visit www.cosmote.gr or www.cosmote.com.\

About Volantis

Volantis Systems (www.volantis.com) helps organizations solve the complexity of
selling and delivering digital content to thousands of unique devices, without
compromise, to the highest quality user experience, performance and reliability.
Volantis software is protected by the following granted and pending patent
applications: United Kingdom: 2371896, European Patent EP 1320972 (Ireland,
France, Italy, Germany, Sweden, Spain, Switzerland), pending European Patent
Application EP 1641211 (designating Austria, Belgium, Cyprus, Denmark, Finland,
France, Germany, Greece, Ireland, Italy, Luxembourg, Monaco, Netherlands,
Portugal, Spain, Sweden, Switzerland, Turkey, United Kingdom), Hong Kong:
HK1049046, Japan: 2002-531257, Singapore: 95431, 200301776-9, India:
325/DEL/03, South Korea: 7004318/03, People's Republic of China: ZL01819526,
US: 10/381802.

About Velti

Velti’s market-leading mobile marketing technology platform, coupled with its
experience in the mobile advertising industry, enables clients around the world to
deliver an extensive range of highly targeted marketing campaigns. With operations
in 25 countries, and a mobile marketing joint venture with the Interpublic group, a
top global holding group of advertising agencies, Velti has the ability to reach
through its platform an estimated 1.4 billion consumers. Velti’s unique Mobile
Marketing and Advertising Platform manages the full cycle of planning, execution and
monitoring of multiple campaigns across differing mobile formats and channels,
offering customers more than 70 mobile marketing and advertising templates, which
can be managed from one user interface.

Volantis
Rachel Borland
Rachel.Borland@volantis.com
+44 (0) 1483 739732

Velti
Nick Miles
nmiles@velti.com
+44 (0) 7912 041 487

Schwartz Communications
Luke Nava (UK) or Chuck Tanowitz (US)
Volantis@schwartz-pr.com
+44 7507 651 009
+1 (781) 684 0770