Velti and Interpublic Group Launch Mobile Marketing Joint Venture

Velti and Interpublic Group launch mobile marketing Joint Venture

Interpublic (NYSE: IPG), one of the world's leading holding organisations of
advertising agencies and marketing services companies, and Velti (LSE: VEL), a
leading mobile technology provider announced today that they have formed Ansible,
a dedicated mobile marketing company. Ansible will be a stand-alone unit that will
partner with agencies throughout the holding company and be a part of Interpublic's
recently created Futures Marketing Group.

Ansible will be led by Vladimir Edelman as chief executive officer. A mobile marketing
veteran, Mr. Edelman joins the company from Soapbox Mobile, a leading provider of
full-service mobile marketing solutions, where he served as chief executive officer.
Prior to that, he served as vice president and general manager of Mobile ESPN
Worldwide. Mr. Edelman's past experience includes executive positions at CBS, FOX,
Time Warner and MSNBC.

Larry Harris, formerly executive vice president, director of integrated marketing for
Draftfcb, will join Ansible as president. Mr. Harris most recently led the
Interpublic/Facebook.com collaborative team, which helped clients and IPG agencies
develop innovative research and marketing programs that leveraged the popular
social networking platform for competitive advantage. Prior to Draftfcb, Mr. Harris
founded and ran FCBi Digital, where he led online strategies and creative
development for a broad array of clients, including AT&T, HP, Merck, MetLife,
JPMorganChase and Qwest.

Based in New York, Ansible will be a provider of mobile marketing solutions to
Interpublic agencies and clients. The company will work with brands, agencies and
content providers to develop and deploy mobile advertising and marketing programs.
Ansible will offer mobile strategy, creative development and campaign management,
leveraging best-in-class technology and expertise. The company will operate in North
America, Europe and Asia and will utilize Velti’s proprietary services and mobile
marketing technology in all markets.

Michael I. Roth, chairman and chief executive officer of Interpublic said: “Mobile is a
crucial medium that increasingly bridges traditional media channels to provide fully
integrated client solutions. The pace at which marketing dollars will flow to emerging
media that are accountable and cost efficient will continue to accelerate. The power
of mobile marketing can now be seamlessly incorporated into the multi-channel
solutions that all of our companies must provide to our clients to meet their evolving
needs.”

Alexandros Moukas, chief executive officer of Velti, added: “We are very excited to
be forging a strategic relationship with Interpublic through Ansible. Mobile is poised
to experience explosive growth over the next few years, offering unparallel targeting
and reach compared to all other media, including the internet. Velti’s technology and
service capabilities coupled with Interpublic’s customers, brand reach and footprint
make Ansible the first complete global offering in mobile marketing and advertising.”

“We evaluated more than 40 mobile services providers and decided to work with
Velti because of their best-of-breed technology platform and their extensive operator
experience,” said Bant Breen, president of the Futures Marketing Group. “As a new
company within the Futures Marketing Group, Ansible will complement our stable of
emerging media resources, which include Reprise Media, and partners such as the
Interpublic Emerging Media Lab, Spot Runner and Facebook.”

“Mobile is a new way of life,” said Mr. Edelman. “It presents a new way of connecting
with consumers; helping consumers connect with each other; and increasing the
efficiency and effectiveness of other media. We look forward to working with
agencies and clients to create innovative mobile solutions for their brands.” Mr.
Harris added that “Mobile is a key medium for many of our clients, and with Ansible
we are positioned to offer best in class service in this emerging channel.”

CONTACTS

Interpublic:
Philippe Krakowsky
Executive VP, Strategy and Corporate Relations

Jerry Leshne
(Analysts, Investors)

Velti:
+1 (212) 704-1328
+1 (212) 704-1439
Alex Moukas, Chief Executive Officer +44 (0) 20 7633 5000

Pantelis Papageorgiou, Finance Director

Bankside: +44 (0) 20 7367 8888
Simon Bloomfield or Steve Liebmann

Oriel Securities: +44 (0) 20 7710 7600
Andrew Edwards

About Interpublic
Interpublic is one of the world's leading organizations of advertising agencies and
marketing services companies. Major global brands include Draftfcb, FutureBrand,
GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide,
MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal
McCann and Weber Shandwick. Leading US brands include Campbell-Ewald,
Carmichael Lynch, Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA. For
more information, please visit www.interpublic.com

About Velti
Velti is a leading mobile platforms and services provider that enables mobile
advertising, marketing and mobile content. With offices in London, New York, Boston
and Athens and more than 200 employees, Velti operates in 10 countries and its
more than 100 corporate customers include major mobile network operators,
advertising agencies and media groups. Velti is a publicly traded company listed on
the London Stock Exchange. For more information please visit www.velti.com