Velti Acquires AdInfuse

Velti acquires Ad Infuse

Strategic Acquisition Increases Velti’s Global
Footprint

San Francisco and London – 12th May 2009 – Velti (LSE:VEL), announced today
that it has acquired Ad Infuse Inc., the leader in personalised mobile advertising,
further expanding Velti’s position as the world’s largest mobile marketing and
advertising company by revenues, profitability and global reach, and will enable the
company to strengthen its position in the US market and sustain its growth over the
coming years. Velti will immediately integrate Ad Infuse’s first-class management
team, award-winning technology and prestigious customer base into its global
operations.

“The acquisition of Ad Infuse will broaden our US team and enhance our global
product offering. Mobile advertising and marketing continues to enjoy significant
growth even in today’s environment: the marketing landscape is changing and
mobile is the catalyst for this. Velti is pioneering the way that mobile impacts upon
the worlds of advertising and marketing,” said Alex Moukas, CEO of Velti. ”This
transaction provides us with a proven management team; a strong client base and
proven technology that will help us further accelerate our global growth.”

The integration of Ad Infuse’s personalisation and ad routing/serving technology
within Velti’s Mobile Marketing Platform (MMP) will allow advertising agencies to
utilise the industry’s only end-to-end solution for mobile media planning, campaign
management, optimisation, execution, analytics and hosting of mobile advertising
and marketing campaigns. This new offering addresses a key problem that
advertising agencies currently face of having to communicate with multiple suppliers
to run an integrated campaign. Additionally, Velti’s enhanced platform will provide a
single point for: media planning across quality mobile inventory providers; tracking
across any media channel that converts to mobile (including TV, print, outdoor);
post-response interactivity with over 90 proven scenarios; and creative media
utilisation including rich content, such as mobile Internet sites, applications, games
and video.

The integrated company will comprise over 400 people across its operations in the
US, Europe, China, India and Middle East. Velti is already the world’s largest mobile
advertising and marketing company with operations in 35 countries a reach of over
two billion consumers and some of the world’s leading advertising and media
agencies, brands, operators and publishers as its customers, these include:
Microsoft, Disney, Unilever, Orange, Singtel, MasterCard and CBS.

Velti recently announced strong 2008 organic revenue (up 164% on 2007) and
profits growth: sales reached $70 million, with an EBITDA of $17 million. Revenues
in the first quarter of 2009 are expected to be more than 50% higher than Q1 2008.
Velti’s balance sheet continues to demonstrate strong cash and net assets positions
and the company will fund the acquisition in cash using existing and pre-arranged
resources. Management expects that following modest dilution in 2009, the
transaction will be EPS enhancing in 2010, the first full year after closing.

Ad Infuse’ s leading mobile ad serving and routing technology platforms enable
advertisers, publishers, brands, and operators to place mobile ads on multiple
networks and manage them in real-time. Ad Infuse works with leading advertisers,
publishers, and operators in the US and Europe, including: Procter & Gamble, Dell,
Disney, Swisscom, France Telecom, Orange and Microsoft.

Brian Cowley, Ad Infuse’s CEO, will assume the position of General Manager of Velti
North America, he added: “This deal provides existing and prospective customers
with the most complete solution available. We will be delivering even more
compelling options for advertisers, brands, publishers, and operators.”

ENDS

About Velti

Velti is the world’s leading mobile marketing and advertising company. With
operations in 35 countries, Velti can reach an estimated two billion consumers.
Velti was founded in 2000 and it has been at the heart of the global mobile industry
ever since, providing some of the world’s biggest companies with the technology
platform and support to deliver innovative mobile campaigns to their customers.
Whatever the goal of a mobile campaign: to raise brand awareness; acquire new
customers; inspire loyalty or directly drive revenues – Velti helps brands,
advertisers, media agencies, publishers, and operators to meet their business
objectives.

For more information, visit www.velti.com.

About Ad Infuse

Ad Infuse is leading the industry in personalized mobile advertising solutions. With a
technology platform that delivers relevant advertising experiences targeted to each
mobile subscriber, Ad Infuse is replacing mass communications with a direct, brandto-
consumer relationship. Uniting carriers, brands, content providers and consumers,
Ad Infuse is creating a marketplace for mainstream mobile media consumption. For
carriers, Ad Infuse offers an ad-serving technology solution architected to protect
consumer privacy and to deliver a blend of ad-supported and subscription-based
premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad
insertion, allowing marketers to personalize their message and build a direct, highimpact
relationship with the consumer. For content providers, Ad Infuse offers a path
to mobile syndication supported by a balanced combination of subscription and adsupported
revenue.

For more information about Ad Infuse, please visit http://www.adinfuse.com.

Corporate Enquiries

Nick Miles, PR Manager
nmiles@velti.com
+44 (0)207 633 5034

Financial Enquiries

Simon Bloomfield / Steve Liebmann
simon.bloomfield@bankside.com
steve.liebmann@bankside.com
+44 (0)207 367 8861
Bankside Consultants for Velti

Sarah Wharry
sarah.wharry@rbccm.com
+44 (0)207 653 4667
RBC Capital Markets for Velti

Media Enquiries

Steve Ortley, US Contact
sortley@webershandwick.com
+1.212.445.8470
Weber Shandwick for Velti