For Immediate Release
VELTI APPOINTS THREE NEW DIRECTORS IN LONDON
London, England – Velti (LSE:VEL), a leading global provider of mobile marketing and
advertising technology, today announced several new appointments in London, to support
the growth of the company. The new appointments are Honey Arneja, who joins as
Director of Loyalty; Rob Beecroft, Director of Brand and Agency; and Chris Boddice, Director
of Advertising. All three join the company with significant experience of the mobile
marketing and advertising industry.
Honey Arneja joins Velti from Buongiorno, where she held the position of Director of
Marketing and CRM, responsible for developing, selling and managing opt-in and top-up
loyalty programs such as O2 Top-Up Surprises. Previously, she worked for companies,
including NTL, Vodafone, O2 Mobile and Dunnhumby, in senior roles driving loyalty and CRM
functions. Reporting to George Kapetanakis, VP of Marketing Propositions, Honey will be
responsible for the development of the company’s loyalty and communities propositions.
Rob Beecroft joins Velti as Director of Brand and Agency sales for Western Europe.
Previously, Rob worked for AdIQ where he was Sales Director, responsible for developing
mobile strategies for many household-name brands including General Motors, Sony
Ericsson, The COI and Oxfam. Rob will report to Velti’s Vice President of Business
Development in Western Europe, Mike Walsh. He will be responsible for developing existing
sales relationships and building new revenue streams with brands and agencies across
Europe.
Chris Boddice joins from O2 Media where he was Head of Client Services. At Velti, Chris will
also report to George Kapetanakis and will be responsible for the design and implementation
of permission-based mobile CRM programs for mobile operators and brands. Prior to his role
with O2, Chris held senior positions with agencies including TBWA, as well as client-side
roles with Sainsbury’s and Ford.
Mike Walsh, Velti’s VP of Business Development in Western Europe, said, “These new hires
allow us to focus on strategic areas key to our customers, such as consumer loyalty, which
strengthens the brand’s relationship with its consumers and enhances communication
among the parties.”
Velti employs more than 450 people worldwide, with over 120 of these in sales and
marketing. The company also employs more than 240 software engineers and developers to
deliver its mobile marketing and advertising campaigns and completed more than 2,000
campaigns in 2009.
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About Velti
Velti is a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices.
Our technology platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers,engage the consumer through the mobile internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel.More than 450 leading brands, advertising agencies, mobile operators and media companies have used our platform to execute more than 2,000 mobile marketing and advertising campaigns globally in 2009, reaching consumers in more than 35 countries. Velti is a publicly-held corporation listed on London Stock Exchange's AIM under the symbol VEL. For more information, visit
www.velti.com.
PR contacts
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Nicky Savage
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nicola.savage@speedcommunications.com
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+44 20 7842 3244
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