Strong Year for Velti as Mobile Advertising and Marketing Comes of Age

Strong year for Velti as Mobile advertising and marketing comes of age

Velti’s Full-Service Technology Platform Brings
Mobile into the Marketing Mix for Global
Brands; Provides Operators With a Means To
Monetize Services

Velti, (LSE-AIM: VEL) the leading mobile marketing and advertising technology
service provider, has announced a very successful 2007, with revenue up 75% on
the previous year.

At Mobile World Congress 2008, Velti is announcing the launch of the latest version
of its Mobile Marketing Platform version 4 (MMP 4.0) along with significant new
customer wins and updates including Johnson & Johnson, Microsoft, LMVH’s
Hennessy, Pepsico, Colgate-Palmolive, Ferrero, Barcardi, MTV, CBS, Vogue Magazine
and Mastercard.

“2007 was the year when the mobile channel started to move into the mainstream
advertising and marketing mix,” explains Alexandros Moukas, CEO of Velti. “At Velti,
our market-leading full service mobile technology platform allows clients to manage
over one thousand different mobile campaigns from development through to delivery
and measurement using over 70 innovative campaign templates. This holistic
approach gives our customers the ability to deploy the right campaigns for their
audiences according to the timescales and across the geographies they need.”

MMP 4.0 offers enhanced advertising and marketing solutions spanning multiple
mediums including mobile communities, games and applications. Using MMP4.0,
advertisers and operators can offer consumers a unique, personalised mobile
marketing experience allowing them to integrate mobile loyalty schemes, coupons,
and social networking in their marketing campaigns.

Adds Moukas: “The global media industry is looking at mobile marketing as the next
big advertising platform. Velti is driving the market forwards, bringing social
networking, user generated content and digital communities into the mobile
marketing mix while also enabling customers to maximise their investment in
traditional media ”

Besides the Version 4.0 launch, Velti is also announcing significant customer wins
and contract extensions. Its work with Johnson & Johnson for example, includes a
mobile advice-based community for mothers-to-be; in this case Velti MMP was used
to design and execute an integrated mobile marketing and advertising campaign
targeting the Hispanic U.S. market. In another very interesting mobile campaign,
new client Kellogg’s has launched with Velti an on-pack short code promotion for
instant win prizes with very successful results.

During 2007 Velti created a number of brand loyalty campaigns for major Operators
in Europe, such as Orange UK. The leading UK mobile operator partnered with Velti
to launch an online mobile music community which offers a priority mobile ticketing
notification and purchasing service. The campaign is aimed at engaging and
developing a direct and interactive relationship with consumers, allowing users to
receive notifications regarding their favorite artists’ concerts and reserve tickets via
their mobile.

Velti’s work with mobile operator MTEL on a short code competition led to the
country’s most successful mobile campaign with over 12.5m messages from a
subscriber base of just 4.5m, while a Bacardi campaign for mobile invitations to
parties had to close early due to its success.

Finally, in 2007, Velti and the Interpublic Group (NYSE:IPG), one of the world’s
leading advertising agencies and marketing services groups, announced the launch
of Ansible, their joint venture which has formed a dedicated mobile marketing
agency. Ansible operates in North America and Europe, with plans to open fullservice
offices in Asia and is using Velti’s MMP to offer mobile strategy, creative
development and campaign management, leveraging best-in-class technology and
expertise. Ansible has made excellent progress since its commercial launch in
September 2007, having signed up 5 Fortune-50 customers for mobile campaigns in
North America, Europe and Asia.

“Velti has more than seven years of experience working with mobile operators, ad
agencies and media companies,” says Velti’s COO Chris Kaskavelis. “We have been
around from the start and have a deep understanding of our customers, their
business practices and their customers. We can show operators a way to monetise
new data services. We give ad agencies another channel another advertising medium
and we give media companies new channels through which to maximise revenues
from their intellectual property. But more than that, with our technology and
commitment with R&D, we offer our customers clear line of sight into the
technologies and campaigns that will provide new revenue channels as the mobile
advertising industry develops.”

Velti is offering demonstrations of its innovative Mobile Marketing Platform at its
booth 7C86 in Hall 7.

About Velti
Velti’s market-leading mobile marketing technology platform, coupled with its
experience in the mobile advertising industry, enables clients around the world to
deliver an extensive range of highly targeted marketing campaigns. With operations
in 16 countries: UK, USA, Greece, Bulgaria, Cyprus, Philippines, FYR of Macedonia,
Romania, Bosnia, Turkey, Ukraine, Armenia, France, Germany, China and Russia,
Velti has implemented projects reaching an estimated 570 million consumers.

Velti’s unique Mobile Marketing Platform (version 4.0) manages the full cycle of
planning, execution and monitoring of multiple campaigns across differing mobile
formats and channels, offering customers more than 70 above and below-the-line
mobile marketing and advertising templates, which can be managed from one user
interface.

Velti is a publicly traded company listed on the London Stock Exchange (AIM), with
sustainable growth in revenue and profits. The company is heavily investing in its
customers' future needs, especially in the mobile advertising and mobile content
enablement market. Velti’s Board of Directors is comprised of leading professionals
from the United States and the European business community such as: D. Mann
(Former Group CEO of LogicaCMG plc),, N. Negroponte ( Non-Executive Director of
Motorola, Inc, and MIT Professor & founder of Media Lab),, D. Hobley (Non-Executive
Director of Orange) and J. Goldstein (former Executive Director and Board Member of
Citicorp Investment Bank in London).

For more information please visit www.velti.com

Editorial contacts

Clare Grant
Velti
T: 0044 (0) 20 7633 5000

Beth Meszaros/Paul Wooding
Weber Shandwick
T: 00 44 (0)207 067 0500