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Global spending on mobile marketing and advertising increases each year. Media companies are waking up to the proven, measurable impact of the mobile channel for driving revenue and improving loyalty.
As a global leader in mobile marketing, we’re the only partner you’ll ever need to put the mobile channel to work for your business.
Velti helps the world’s leading media companies put the mobile channel to work to understand, engage, and convert mobile consumers. We provide tools to plan and purchase media, as well as manage and track fully-integrated mobile engagement activities such as mobile campaigns, communities, and promotions of all kinds. End-to-end analytics empower you with the insight to refine and optimize every campaign you run and every customer interaction you deliver. Our managed solutions for media companies let you use mobile marketing to directly generate revenue, monetize inventory, generate market buzz, and more—with very light integration and virtually no required technical resources.
Large scale mobile marketing campaigns
Velti large scale campaigns provide an effective and cost efficient way to drive immediate gains in revenue and
ARPU while recruiting and profiling customers for targeted, relevant, and engaging mobile promotions.
Velti offers unparalleled experience in organizing and managing Large Scale Mobile Marketing Campaigns. Our solutions have helped more than 30 operators on four continents realize the kind of benefits that matter to every mobile operator:
- Increase ARPU and total revenues by encouraging data and premium SMS usage, increasing subscribership, and making every mobile marketing campaign more effective—all through engaging campaigns with no negative impact on future ARPU.
- Enhance brand loyalty by increasing and rewarding customer interaction.
- Build brand image and buzz by improving campaign relevance and delivering unique and innovative activities.
- Drive mass recruitment of up to 10% or more of the active subscriber base.
- Encourage high interactivity rates of up to 15 interactions or more per participant.
- Capture valuable data on subscriber preferences and demographics.
Velti draws on proven best practices, best-in-class technologies, and a clear focus on your unique brand and business objectives to manage all aspects of the campaign, from design and implementation to launch and post launch.
Mobile CRM
To take full advantage of the targeted reach and flexibility of mobile marketing to form deeper engagement with
their audiences, media companies need a way to go beyond awareness-building advertising and
develop new marketing campaigns quickly and cost-effectively to capture fast-moving opportunities.
Velti mGage™ Interact accelerates your development of interactive campaigns with an automated process
to create messages, connect them to short codes, and launch in minutes.
Velti mGage™ Interact enables you to maximize the impact of your advertising campaigns and budget by building sustainable customer relationships. An opt-in database for mobile advertising, direct marketing, and customer relationship management supports a broad range of mobile initiatives to engage consumers through relevant, high-value experiences.
- Improve your understanding of customer values, activities, demographics, and behavior through two-way communication and increased customer participation in text-to-win competitions, sweepstakes, alerts, and other opt-in activities.
- Run loyalty campaigns to reward customer activity, capture additional profile data, and build strong long-term customer relationships.
- Track, store, and analyze campaign statistics to fine-tune your promotions and strategies.
- Precision targeting to maximize brand value based on current market analysis and interacting with users through their preferred medium.
Advertising
The fast-growing mobile advertising space gives media companies a powerful way to monetizetheir mobile sites—but only if they can overcome the operational complexity that can result from working with multiple ad networks, each with its own ad sources. Velti mGage™ Reach enables media companies to achieve new levels of operational efficiency while delivering better results for their advertisers by providing a single unified platform across ad networks, ad sources, and media types. As a result, you can:
- Monetize your mobile assets according to your unique strategy and business model.
- Improve eCPM through a higher-quality, more relevant experience.
- Simplify management to reduce operational costs.
- Strengthen customer loyalty through personalized mobile advertising with full control over consumer privacy.
Community portals
Velti Mobile Portals enable media companies to offer premium content to consumers while improving
loyalty, increasing subscriber interaction, and delivering a high-quality user experience across any mobile device. Encompassing both new mobile web sites and additional landing pages within existing properties, our solutions enable media companies to create, manage, and deliver a truly exceptional portal offering.
Key benefits include:
- Assured delivery of suitable content as well as optimized display of portal pages across all handsets.
- Premium infotainment services, content targeted to user preferences and communities, and integrated partner content.
- Complete tools to manage portal-service lifecycles, including mobile web site creation and analytics, customer case management, and content partner relationship management.
Velti’s solution provides consumers and business customers the ability to create simple mobile portals of their own, from personal mobile sites to mobile business cards to jokes and e-cards. Develop your own concepts, pricing model, and web interface using:
- Velti mGage™ Create, a state of the art mobile web portal management and rendering solution.
- An external API that lets you build services based on custom workflows and templates.
- Predefined web workflows for services and templates for personal mobile web sites.
