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Deliver targeted ad impressions to any mobile device

The effectiveness of mobile advertising can be limited by the need to work with multiple ad networks, each with its own ad sources, to achieve desired reach. Velti mGage™ Reach brings operational efficiency and campaign effectiveness to mobile advertising with a single unified platform across ad networks, ad sources, and media types.

Publishers

Monetize your mobile assets according to your unique strategy and business model. A high-quality, relevant experience improves eCPM, while simplified management reduces operational costs.

Marketers and advertisers

Maximize the value of mobile advertising by deepening engagement through targeting and personalization.

Mobile operators

Strengthen subscriber loyalty through personalized mobile advertising with full control over consumer privacy.

Ad Serving Capabilities

  • A single platform supports all mobile media and rich targeting parameters so you can quickly set up the rules, target audience, and budget allocation scheme for each campaign, and control ad viewings based on demographic information, location, and handset type.
  • A common UI across the mGage suite enhances ease-of-use and shortens the learning curve. Single Sign-On (SSO) manages multiple publishers.
  • Complete reporting capabilities and performance filters give a comprehensive view of mobile users, helping improve penetration and click-through rates.
  • Near real-time data on current campaigns ensures high performance and inventory utilization.
  • A high-performance mobile ad serving platform—proven in deployments for leading global mobile network operators—manages high volumes at low latency and scales easily to keep pace with expanding requirements.
  • A powerful inventory-forecasting engine gives high-accuracy prediction of future inventory, using past campaign data, targeting, and delivery parameters.  

Ad Routing Capabilities

  • A single integration and management interface between mobile content publishers and multiple mobile ad networks enables efficient network management and optimization.
  • Simplified management of multiple ad networks reduces operational costs and extends reach without the need for additional development or integration.
  • Increased consistency and relevance across multiple ad networks provide a better user experience for mobile consumers.

Ad Routing Features

Advanced inventory segmentation and allocation management

Segment inventory and optimize by revenue and relevancy. Limit premium inventory to specific groups or provide it to outside customers based on highest eCPM. Blacklists and bidding initiatives are also supported.

Campaign management

The enriched app mediation solution provides support for developer enhancements including reconciliation, frequency capping, settlement and billing, and simple self-registration and master account management.

Reporting

Gain intuitive visibility into inventory, revenue analysis, configuration, inventory and content management, user handsets and geography, and external ad network data.

Integration

Advanced ad network integration includes SDKs for all leading vendor handsets and channels and full inventory and reporting APIs.

Performance

Manage customer profiling data and privacy flexibly on a network-by-network basis and change ad network partners with no retagging necessary. Manage a high volume of data in real time without increasing latency. Manage multiple publishers through a single ad router agent.

Ad Serving Features

Targeted ad serving

Targeted ad serving—Maximize campaign effectiveness by using a built-in wizard to deliver targeted, relevant ads based on user demographics, location, carrier, language, handset, day-part, and other finely-grained factors.

Complete mobile content

Deliver ads to a variety of content types, from mobile web sites to mobile games to video clips and streams.

Comprehensive campaign management

Address every aspect of the campaign lifecycle with features including an ad creative dashboard, advertising inventory management, content tree upload, content tags, multiple click-to actions per ad, and campaign archiving.

Robust reporting

Automatically generate custom reports, views, and graphics. Forecast inventory up to several months ahead and monitor current campaigns.

Enhanced security and privacy

Tailor secure access privileges for multiple roles, from administrator to advertiser to content provider, through multi-level authorization and role-based access control. Single sign-on enhances both usability and security. A full audit trail supports privacy requirements.

Fast, simple implementation

Integrate ad serving easily with your existing billing and mobile web systems. Full APIs and third-party SDKs support multiple handsets and channels and provide complete flexibility to meet evolving needs.

Performance

Deliver optimal user experience and network utilization through Network Traffic Awareness, including the ability to differentiate between 3G and Wi-Fi in Target Profiles. Scale to support large campaigns across multiple ad networks and publishers.

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