Ogilvy Legend Joins Velti Plc

Ogilvy Legend Joins Velti Plc

Mike Walsh joins mobile marketing and
advertising technology provider

London, 25th February 2010: Velti (LSE:VEL), a leading global provider of mobile
marketing and advertising solutions, has announced the appointment of Mike Walsh
as VP of Business Development in the UK. Mike is based in Velti’s London office and
leading the company’s interaction with agencies, brands and enterprises.

Walsh has over 33 years experience with a brand portfolio including Ford, Nestle,
GSK, American Express and Heinz. Former positions include Director of the
Worldwide Board and Group CEO for EMEA at Ogilvy and Mather where he was
responsible for operations in 66 countries.

Walsh will be focused on educating traditional agencies and brands on the mobile
channel and how integrated, multi-channel campaign opportunities can be
delivered.

“Mobile delivers on the marketing objectives that all brands strive to achieve – highly
targeted audiences defined attitudinally as well as demographically, a cost effective
channel, accountability and measurability,” says Walsh. “To be part of an exciting
business that is leading the mobile marketing revolution is a real honour and a
challenge.

Velti was founded by some very clever entrepreneurs from the MIT and is made up
of a new breed of bright, stimulating young people. Having run a large part of an
established, global company for many years, it is refreshing to be part of the early
years of a new one.”

Mike was a trustee and former Vice-Chairman of the British Red Cross, was a World
Trustee of WWF (World Wildlife Fund) and is currently Chairman of the UK Disasters
Emergency Committee, representing 13 of the UK’s largest international charities.
Walsh will report to CEO, Alex Moukas.

About Velti

Velti is a leading global provider of mobile marketing and advertising technology
solutions that enable brands, advertising agencies, and mobile operators to
communicate with and engage customers via their mobile devices. Velti has run
mobile advertising and marketing campaigns globally for more than 450 brands,
advertising agencies, and mobile operators that have reached over two billion
consumers. Velti’s core platform, Velti mGage, is built on modular architecture
designed to handle the full cycle of mobile marketing and advertising, including
campaign and media planning, ad serving and routing, mobile internet, post-click
marketing, and reporting requirements in mobile marketing, in one end-to-end
platform. Founded in 2000 and with operations in 35 countries, Velti is a publiclyheld
corporation based in the UK where it trades on AIM under the symbol VEL. For
more information, visit www.velti.com.