If you think mobile marketing is just ads in apps, think again...
As part of Velti's best practice approach to mobile marketing, our white papers provide insights into industry trends, market research, and information that helps brands make the right decisions for mobile strategies and campaigns.
Brands use mobile messaging to reach consumers at critical touch points in their purchase cycle. It is an important aspect of any mobile marketing strategy and will continue to become a larger part of an effective overall marketing strategy. That's why marketers must choose the right message aggregator to work with. However, putting all resources and trust into one vendor is not a sustainable method for any messaging strategy. No player in the messaging space can guarantee 100% uptime so brands must prepare now to avoid a messaging crisis.
Given the speed of change in devices and mobile properties, it will become increasingly important for brands and agencies to keep up with the latest developments in mobile advertising. Whether that be the way inventory is purchased, or the type of ad unit that results in the highest user engagement, marketers need to understand, adjust, and execute to provide consumers the highest value.
Once referred to as innovative and daring, multi-channel marketing campaigns today are a fundamental part of almost every marketing plan and are essential to achieving marketing objectives...
Today's Retail Marketers have the opportunity to engage with consumers more frequently and on a far more personal level. Why? The consumer of today is connected at all times whether it be on their phones..
A Market Research Study on the Strategic Use of Mobile in Marketing
Mobile is the catalyst for seismic changes in how brands will engage with consumers, these will create both new opportunities and challenges for marketers. The majority of mobile marketing spend today has been a reflection of desktop, primarily focused on advertising or anonymous consumers.