Move in a new direction with Nestea
Velti designed and delivered for Nestea, one of the leading brands of Coca Cola in Russia, an interactive multi-channel Reward Marketing campaign which aimed to create interaction with the brand and deliver clear commercial benefit to Nestea consumers.
THE VELTI SOLUTION
Deepening customer relationships
Velti helped Nestea engage its consumers and reward them on every purchase they made, with an innovative cross channel Reward Marketing Campaign.
Participants registered the unique code found under on the product packaging via SMS, the campaign’s website and social media properties and entered to win amazing prizes. The campaign was promoted via traditional, online and social media. A viral mechanism was used to boost participation, while at the same time the extended engagement mechanics on social media and a gamified virtual journey made communication between consumers and the brand more interactive and fun.
RESULTS THAT MATTER
Maximizing impact with measurable results
Engagement reached 30% of the targeted consumer base. Sales increased by 200% during the campaign period.