If you think mobile marketing is just ads in apps, think again...
Velti's 'State of Mobile Advertising' report delivers insight into trends in the mobile advertising market. The data is from Velti's Mobclix Exchange, which sits at the intersection of +33,500 apps and +45 demand sources. The outcome of our sales teams, business development teams, and ad networks are aggregated and reflected in this report to give the reader a highly accurate picture of the market.
The May edition of The State of Mobile Advertising report highlights a comparison of top devices from May 2012 to May 2013, along with impression breakdown by carrier, app category, day of week as well as ad units and price models.
The March edition of The State of Mobile Advertising report highlights the top 10 Android devices winning majority of Android ad dollars, along with impression breakdown by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.
The February edition of The State of Mobile Advertising report highlights the top 3 devices in the U.S., Asia and Europe as well as impression break down by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.
Our State of Mobile Advertising: 2012 Year in Review report explores how Apple got its groove back, what devices might be hot for 2013, interesting data on countries that saw the highest engagement, and more key findings throughout the year.
Covered in Adotas, our inaugural edition of The State of Mobile Advertising covers data on the mobile advertising trends of 2011 including CTR by country & platform, average mobile CPM spend, and the lifetime value of an app user..