If you think mobile marketing is just ads in apps, think again...

BEYOND
THE BANNER

Data Reports

Velti's 'State of Mobile Advertising' report delivers insight into trends in the mobile advertising market. The data is from Velti's Mobclix Exchange, which sits at the intersection of +33,500 apps and +45 demand sources. The outcome of our sales teams, business development teams, and ad networks are aggregated and reflected in this report to give the reader a highly accurate picture of the market.

Data Report Banner
May 2013   //

The State of Mobile Advertising - May 2013

The May edition of The State of Mobile Advertising report highlights a comparison of top devices from May 2012 to May 2013, along with impression breakdown by carrier, app category, day of week as well as ad units and price models.

Data Report Thumb Area

The State of Mobile Advertising - March 2013

The March edition of The State of Mobile Advertising report highlights the top 10 Android devices winning majority of Android ad dollars, along with impression breakdown by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

Data Report Thumb Area

The State of Mobile Advertising – February 2013

The February edition of The State of Mobile Advertising report highlights the top 3 devices in the U.S., Asia and Europe as well as impression break down by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

Data Report Thumb Area

State of Mobile Advertising Report: 2012 Year in Review

Our State of Mobile Advertising: 2012 Year in Review report explores how Apple got its groove back, what devices might be hot for 2013, interesting data on countries that saw the highest engagement, and more key findings throughout the year.

Data Report Thumb Area

Hurricane Sandy

For the month of October, we focused on how people used their mobile devices to brave Hurricane Sandy, taking a look at app usage, Wi-Fi vs. carrier volume, carrier market share and device impression breakdown during the storm.

Data Report Thumb Area

The State of Mobile Advertising

The September edition of The State of Mobile Advertising report features data on the iPhone 5 and iOS 6 launch, iPhone carrier market share, publisher eCPMs and device impression breakdown.

Data Report Thumb Area

The State of Mobile Advertising

The August edition of The State of Mobile Advertising report features a look at iPhone 4S growth and predictions for iPhone 5, carrier market share, publisher eCPMs and device impression breakdown.

Data Report Thumb Area

The State of Mobile Advertising

The July edition of The State of Mobile Advertising report features data on iPad traffic in China, carrier market share, publisher eCPMs and device impression breakdown.

Data Report Thumb Area

The State of Mobile Advertising

The June edition of The State of Mobile Advertising report features data on app engagement (by country), carrier market share, publisher eCPMs and device impression breakdown.

Data Report Thumb Area

The State of Mobile Advertising — May 2012

First seen on TechCrunch, the May edition of The State of Mobile Advertising report features data on mobile payment growth, carrier market share, publisher eCPMs and device impression breakdown.

Data Report Thumb Area

The State of Mobile Advertising — April 2012

First seen on TechCrunch, the April edition of The State of Mobile Advertising report features data on Carrier market share, New iPad impression volume and CPMs based on advertiser spend.

Data Report Thumb Area

The State of Mobile Advertising — March 2012

Picked up by TechCrunch, our March edition of The State of Mobile Advertising report sheds light on key metrics such as iOS vs. Android market share, New iPad impression volume and eCPMs based on ad units.

Data Report Thumb Area

The State of Mobile Advertising — 2011 Year In Review

Covered in Adotas, our inaugural edition of The State of Mobile Advertising covers data on the mobile advertising trends of 2011 including CTR by country & platform, average mobile CPM spend, and the lifetime value of an app user..

Data Report Thumb Area

The Year of the Tablet

Featured in MediaPost and Adotas, our Year of the Tablet report is focused on the rapidly growing tablet marketplace and highlights impression trends across all devices in 2011.