A Mobile First

A mobile first: Blyk to market content through messaging

The youth media brand is open for business for
partners who want to market content to 16-24
year olds

Blyk, the free mobile network for 16-24 year olds funded by advertising, announces
the launch of its new content service built primarily on messaging. In partnership
with Velti, leaders in mobile marketing and content services, Blyk will expand and
deepen the existing content messages being delivered to over 200,000 of its
members on a daily basis.

Blyk’s content service, to be launched in 2009, is based on the insight that
messaging is the simple dominant mobile behaviour for 16-24 year olds. Currently
most mobile content services are built on the assumption that users will find what
they want by browsing to it. Blyk and Velti aim to improve the member experience
and discovery of content, basing it instead, on preference, not on a mobile
application.

When new members join Blyk they are profiled based on their lifestyle and personal
interests. For brands and content providers, Blyk can create awareness, build
relationships, gain insight and drive call to action through one-to-one interactions.
For members, the content service will work in much the same way. They will be
informed of new content based on their lifestyle and preferences encouraging them
to interact with partner content– enabling targeted, relevant communication based
on personal tastes. The new portal will use components of Velti’s Mobile Marketing
Platform (MMP) to optimise the targeting process and ensure the delivery of relevant
content across Blyk’s network.

Shaun Gregory, UK CEO of Blyk, said: “In true Blyk style we have listened to our
members - who continue to help shape our service – and with Velti we have created
the first content service primarily based on messaging. Success with this method is
evident already from the very high response rates to relevant, content-rich
campaigns on Blyk from media companies as well as from some food and sports
brands using content within their campaigns. The enhancement of the service in
partnership with Velti is a beautiful evolution of our existing business model.”

Alex Moukas, CEO, Velti, said: “Blyk’s business model rests on delivering relevant
brand communications to its members. Velti’s MMP platform provides the
personalisation and marketing infrastructure required to ensure that value is derived
for the brands and mobile users alike. The more a Blyk member uses the content
portal, the more insight we have to work with. This means we can provide more
targeted and valuable content as the relationship grows. Velti is very happy to
partner with Blyk and the new portal makes one of the most exciting mobile
operators in the industry even more accessible for innovative brands looking to reach
the youth market.”

-ENDS-

About Blyk

Blyk is the free mobile network for 16 – 24s that’s funded by advertising. Blyk links
young people with brands they like and gives them free texts and minutes every
month. Blyk was co-founded in 2006 by Pekka Ala-Pietil? and Antti ?hrling and has
offices in Helsinki, Finland; London, UK; Amsterdam, The Netherlands. Blyk is now
operating in the UK, with other European markets to follow. For more information
visit http://about.blyk.com/.

About Velti

Velti’s market-leading mobile marketing technology platform, coupled with its
experience in the mobile advertising industry, enables clients around the world to
deliver an extensive range of highly targeted marketing campaigns. With operations
in 25 countries, and a mobile marketing joint venture with the Interpublic group, a
top global holding group of advertising agencies, Velti has the ability to reach
through its platform an estimated 1.4 billion consumers. Velti’s unique Mobile
Marketing and Advertising Platform manages the full cycle of planning, execution and
monitoring of multiple campaigns across differing mobile formats and channels,
offering customers more than 70 mobile marketing and advertising templates, which
can be managed from one user interface. For more information, visit www.velti.com.

For further information, please contact:

Nick Miles, PR Manager
nmiles@velti.com
+44 (0)207 633 5034