A Juicy Mobile
With the tagline "Drink No Evil" and flavors like Wild Black Cherry and Mocha Madness, beverage maker Adina is shaking up the world of juices, elixirs, and bottled coffee drinks. They approached Velti to help bridge their online and offline marketing efforts, engaging customers, and building interest in the brand.
THE VELTI SOLUTION
A winning combination
Velti helped develop and launch a pilot mobile program for Adina that included the following:
- A mobile code printed on neck rings of Adina's juice bottles that directed participants to a mobile landing page.
- A mobile site where participants could download content and promotional materials and win Adina t-shirts.
- A messaging campaign where users could opt-in to receive product info, promotional alerts, and info about future campaigns.
RESULTS THAT MATTER
Taking the lid off some
Adina received a big bump from the mobile channel—during the 90-day pilot campaign, they achieved higher response rates than during a full year of a traditional national media campaign:
- 56% of all participants played more than 5 times each
- 10% of participants joined the mobile community