Vogue

To celebrate 15 years since the Launch of Thierry Mugler’s Angel Perfume, Vogue Magazine ran an SMS Competition to reward consumers with a limited edition of the perfume.

Vogue’s main objectives were to boost brand loyalty and to engage and reward consumers.

To win a bottle of the perfume, participants were encouraged to enter the competition draw by answering two questions about the brand.

Participants were asked to send an SMS with their answer to a short code to be in with a chance of winning.

The competition was advertised in Vogue Magazine as well as the website and was hugely successful.

Try your own SMS contest

If you want to increase consumer interaction, SMS contests are a great way to do it. You can either find out more about them on our site or, and what we recommend is to contact us and let us discuss with you what you want to achieve and how we can make it happen.