Mobile Marketing News
Sustained Growth Nets Velti Top Industry Award
| December 3rd 2008 | London | Back to news list |
Frost & Sullivan recognises Velti as a leader in the European mobile advertising industry
London, UK – Velti, a leader in mobile advertising services, has won the 2008 European Award for Growth Strategy Leadership in the Mobile Advertising Market from Frost & Sullivan for showing strategy leadership and exceptional growth within the mobile advertising sector, achieving 100 per cent year on year growth since the company’s inception in 2000.
This award recognises the success of Velti’s business model and its customer relationships in Europe, which has seen the company enter emerging markets – including Russia, as part of the company’s expansion plan in the rapidly evolving BRIC countries of Brazil, Russia, India and China – while growing revenues in more mature markets including the UK. According to the Frost & Sullivan judges, Velti’s revenue-share model with partners including Vodafone, MTS, TIM, Cosmote, QTelecom, Armentel and Orange, also made it stand out from the competition.
Velti’s Mobile Marketing Platform (MMP) enables advertisers and operators to quickly develop and deploy sophisticated mobile campaigns using more than 70 pre-configured templates. Each template supports different applications including large scale SMS/MMS; mobile internet, QR codes, communities, virtual worlds, content delivery and many more activities, along with ‘traditional’ media channel management tools.
“Velti’s technology platform and its revenue model have given the company a great base for growth. This is one of the real success stories of the mobile advertising industry, Velti is expanding at a rate of more than 100 per cent a year under its own steam whereas a lot of the competition is VC funded,” said Saverio Romeo, Analyst at Frost & Sullivan. “The success of its campaigns running across Europe shows that Velti understands the needs of end users, operators and advertising agencies, which mean it’s a worthy winner.”
“It’s an honour to be recognised as an industry leader by Frost & Sullivan,” said Alex Moukas, CEO of Velti. “We strive to maintain our leadership position in the market through constant development of our MMP coupled with having a deep understanding of the needs of our customer base and the markets we sell into. It is a great achievement for this growth strategy to be acknowledged with an award.”
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About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.
About Velti
Velti’s market-leading mobile marketing technology platform, coupled with its experience in the mobile advertising industry, enables clients around the world to deliver an extensive range of highly targeted marketing campaigns. With operations in 25 countries, and a mobile marketing joint venture with the Interpublic group, a top global holding group of advertising agencies, Velti has the ability to reach through its platform an estimated 1.4 billion consumers. Velti’s unique Mobile Marketing and Advertising Platform manages the full cycle of planning, execution and monitoring of multiple campaigns across differing mobile formats and channels, offering customers more than 70 mobile marketing and advertising templates, which can be managed from one user interface. For more information, visit www.velti.com.
Contacts
Weber Shandwick
Joe Walton
Senior Account Executive
jwalton@webershandwick.com
+44 (0)207 067 0511
Weber Shandwick
Paul Wooding
Associate Director
pwooding@webershandwick.com
+44 (0)207 067 0510
Velti
Nick Miles
PR Manager
nmiles@velti.com
+44 (0)207 633 5034



