Pernod Ricard

In the world of the barman remembering cocktail recipes is a daunting task.

Pernod Ricard sought the help of Velti to help barmen expand their cocktail making knowledge through a unique service developed by Velti – the Cocktail Recipe m-book – in order to promote the brand and its products, create a database and enhance interactivity among the brand and the barmen.

The barmen text an SMS with their names to a dedicated short code in order to receive a WAP push with a link to download the cocktail m-book, which they can access at all times. The m-book will be updated online and new recipes will be added.

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