Innovation

Velti has made significant investment in software technology that automates, executes and assures ease of use and quality of output in the creation of mobile marketing and advertising campaigns.

2009 saw the launch of Velti mGage, the first end-to-end mobile marketing and advertising platform that enables marketers, and advertisers to plan, purchase, manage and track their mobile marketing and advertising activities – and publishers and mobile operators to monetize their inventory –all on one single, convenient platform.  Velti mGage goes beyond point solutions and one-off tools, enabling businesses to draw on the full power and breadth of today’s mobile marketing and advertising capabilities by providing ready access to more than 90 mobile marketing and advertising solutions from Velti and third party partners.

Velti mGage includes a full spectrum of mobile capabilities:

• Velti mGage Mobile Planner - Plan every part of your mobile marketing initiatives – objectives, campaign schedule, media RFP and budget – and prepare to put them in motion
• Velti mGage Ad Server - Deliver targeted, personalised impressions in any media format to any mobile device
• Velti mGage Ad Router - Optimize multiple ad sources through a single, efficient platform
• Velti mGage Site Builder  - Develop rich, compelling landing pages and microsites quickly, easily and cost-effectively
• Velti mGage Mobile Marketing Suite - Automated templates of SMS, MMS, interactive campaigns allow you to build, connect to shortcode and launch in minutes
• Velti mGage CRM - Market and communicate with registered opt-in users through mobile
• Velti mGage Analytics - Enable data-driven decision-making to refine and improve every aspect of your mobile marketing and advertising

Velti mGage now features over 90 enhanced advertising and marketing templates enabling Velti’s customers to reach consumers through new interactive mobile mediums. Building on more than nine years of experience in mobile advertising technology development, Velti mGage allows advertisers and operators to create campaigns that offer consumers a unique interactive mobile marketing experience. Loyalty schemes, mobile coupons, social networks and other interactive templates can now be easily designed, deployed and measured giving marketers new ways to reach customers through their mobile phones and other portable devices.

In the first six months of 2009 Velti delivered over 1000 mobile campaigns for clients worldwide, so we can help you find the type of campaign that is right for you. Contact us to discover how you can use Velti mGage to meet your marketing objectives.