Avea selects Velti and Gantek to manage new mobile campaigns

London, UK - Velti’s partnership with Gantek has secured one of Turkey’s most innovative mobile operators as a customer after Avea selected its Mobile Marketing Platform (MMP). The platform will be used to conduct customer-targeted mobile marketing and advertising activities, as well as managing Avea’s WAP banner inventory, WAP micro-sites, user communities, SMS campaigns and sponsored person-to-person services.

Velti’s MMP is a proprietary software platform that allows advertising agencies and mobile operators to plan, execute and monitor multi level mobile marketing and advertising campaigns. From the simplest SMS opt-in campaign, through to branded mobile communities, social networking and loyalty clubs, Velti’s MMP can sit alongside existing mobile marketing systems or manage the entire process, making it easier for operators to plan, execute and evaluate the efficiency of all campaign activities.

Gantek is one of Turkey’s leading technology and solutions providers and it is working with Velti to provide mobile value added services in the country, based on Velti’s MMP.

“Avea is recognised as a game-changing mobile operator, focused on delivering the very latest technologies and services to its customers,” explains Velti CEO Alex Moukas. “By choosing Velti’s MMP, Avea has shown itself to be at the forefront of mobile marketing leadership. We’re looking forward to helping deliver many innovative mobile campaigns to over 12 million Avea customers across Turkey.”

“Velti’s MMP gives us the tools to create, launch and manage a full spectrum of innovative mobile marketing and advertising campaigns,” adds CMO, Ilker Kocak from Avea. “Customers choose Avea because of our innovative reputation. Working with Velti and Gantek means we can offer not only a great mobile telephony service but also deliver highly-targeted, engaging additional mobile services for the benefit of our users.”

ENDS

About Avea
Avea is the youngest and the most innovative operator of Turkey with its more than 12 million subscribers. Offering services to 95.2% of Turkey's population through its next generation network, the company is growing fast both in the corporate and individual services with the brand "Avea" and constantly investing in technology and infrastructure as well as in its management and employees. Avea has over 2.455 employees and roaming agreements with 513 operators in 188 countries. Avea prioritizes customer needs and renders innovative and quality services with the latest technology accompanied by its vision of being the leading company offering the customers the best quality services.

About Velti
Velti’s market-leading mobile marketing technology platform, coupled with its experience in the mobile advertising industry, enables clients around the world to deliver an extensive range of highly targeted marketing campaigns. With operations in 25 countries, and a mobile marketing joint venture with the Interpublic group, a top global holding group of advertising agencies, Velti has the ability to reach through its platform an estimated 1.4 billion consumers. Velti’s unique Mobile Marketing and Advertising Platform manages the full cycle of planning, execution and monitoring of multiple campaigns across differing mobile formats and channels, offering customers more than 70 mobile marketing and advertising templates, which can be managed from one user interface. For more information, visit www.velti.com.

Contacts
Joe Walton
Senior Account Executive
Weber Shandwick
T:  +44 (0) 207 067 0511 
E: jwalton@webershandwick.com

Nick Miles
PR Manager
Velti
T:  +44 (0) 207 633 5034 
E: nmiles@velti.com