Applications

At Velti we source, host and market mobile content and services. This includes everything from games, music and video to a variety of other applications. We source content directly from the publisher or developer and distribute them to your user base via WAP and web channels, direct messaging campaigns, etc. Several business models can be applied such as buy-to-own, ad-funded, subscription services and many more. The content services can be used by operators, ad-agencies, media organisations or any entity wishing to distribute mobile products to their audience.

Marketing campaigns are managed and run by our Mobile Marketing Platform (MMP). With this we can directly target audiences with a high propensity to use, download or purchase content. This can be used to further penetrate in to operator bases, establish direct to consumer shops or offer mobile content as part of a larger brand initiatives.

During and after the campaign we can report on several aspects of the initiative’s performance. Anything from who downloaded the content, their interaction with the promotions surrounding the products, to their usage once the item(s) have been installed or any other aspects which can be reported. With this data we can assess the success of a campaign and on how best to improve it in future iterations.