F1 Amendment

For Immediate Release

Velti Plc
(“Velti” or the “Company”)

Velti Files First Amendment to Form F-1

Velti plc ('Velti' or 'the Company'), a leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced that it has filed an amendment to its registration statement on Form F-1 previously filed with the United States Securities and Exchange Commission for a proposed initial public offering of its ordinary shares.

Jefferies & Company, Inc. will act as sole book-running manager for the offering with RBC
Capital Markets Corporation and Needham & Company, LLC acting as co-lead managers, and
ThinkEquity LLC and Cannacord Genuity acting as co-managers. The ordinary shares to be sold
in this offering are proposed to be sold by Velti plc and certain of Velti’s shareholders. The
number of ordinary shares to be sold in the proposed offering and the offering price have not
yet been determined.

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities, in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. The offering will be made only by means of a prospectus.

A copy of the registration statement can be accessed through the Securities and Exchange
Commission’s website at www.sec.gov. A written preliminary prospectus related to the offering may be obtained, when available, from the prospectus department of:

Jefferies & Company, Inc., Equity Syndicate Middle Office, Attn: Stephen M. Ficara, 520
Madison Avenue, 12th Floor, New York, NY 10022 (telephone: 212-284-3418/email:
sficara@jefferies.com)

END

For further information, please contact:

Bankside Consultants
Simon Bloomfield
simon.bloomfield@bankside.com
+44 (0) 207 367 8861

The Blueshirt Group
Mike Bishop
mike@blueshirtgroup.com
+1 (415) 217 4968

RBC Capital Markets
(NOMAD and Broker)
Joshua Critchley
Matthew Coakes
Brett Jacobs
+44 (0) 207 653 4000

Velti plc
Alex Moukas
Chief Executive Officer
+1 (415) 315 3400

Wilson Cheung
Chief Financial Officer
+1 (415) 315 3480

Barbara Cassidy
Director, Global Marketing
Communications
bcassidy@velti.com
+1 (415) 315 3448

About Velti

Velti is a provider of mobile marketing and advertising solutions that enable brands,
advertising agencies, mobile operators and media to implement campaigns by
communicating with and engaging consumers via their mobile devices. Velti is a publiclyheld
corporation based in Jersey and trades on the London Stock Exchange’s AIM under the
symbol VEL.