Entry into China's Rapidly Growing Mobile Market

For Immediate Release

Velti plc

Entry into China’s rapidly growing mobile market;
Continues global expansion with up to US$6 million investment in CASEE

LONDON and BEIJING - Velti plc (“Velti” or “the Company”), a leading provider of
software platforms, applications, and services for advertising agencies, mobile
operators and media groups, announces that, as part of its plans for international
expansion, it is entering the Chinese market. Velti is investing US$3 million in CASEE,
China’s largest mobile advertising exchange, in return for 33 per cent of the
company. The Company also has warrants for a further 17 per cent to take its
holding to up to 50 per cent for an additional investment of US$3 million.

CASEE was founded in 2006 by a team with extensive experience in the Chinese
market and is headquartered in Beijing (an office is shortly being established in
Shanghai). It currently employs 25 people and is projected to grow to 40 people by
the end of the year. CASEE provides state-of-the-art tools and services that create a
marketplace between content publishers such as Yahoo, Sohu, Baidu and advertisers
ranging from multinational companies such as Kodak and General Motors to local,
small and medium-sized enterprises. Using proprietary technology, it matches bids
and offers with controlled targeting to maximise the price received by over 2000
content publishers from their WAP sites from advertisers. Its founders and board
have extensive experience in the local market, having held senior executive positions
at US-listed Chinese companies like Sohu, Baidu and Linktone. CASEE serves more
than 500 million ads every month to mobile phones in China and receives its
revenues from advertisers.

Alex Moukas, Velti’s Chief Executive Officer, said: “Our investment in CASEE is in line
with our strategy of supporting the global needs of our clients and being a leader in
developing the mobile marketing channel. Partnering with CASEE gives Velti an early
foothold in China’s rapidly growing mobile market, ahead of the Beijing 2008
Olympic Games, as well as the capability to execute mobile marketing campaigns for
global brands in this key territory. While the effect of this investment is expected to
be earnings per share neutral in 2008, we are confident that China will contribute
substantially to revenues and profits in the future beyond.”

Xin Ye, Founder and Chief Executive Officer of CASEE, said: “The partnership
between Velti and CASEE will be extremely beneficial to both sides. We have
complementary skills, experience and technologies as well as a common focus on the
mobile channel. Together, we will be well placed to build and maintain a leading
position in the Chinese market.”

Through CASEE, Velti will have advanced mobile marketing execution and service
capabilities in China. This will complement Velti’s capabilities in Europe, the Middle
East, North America and other parts of Asia and make Velti the largest mobile
marketing enabler globally.

Velti will make available to CASEE its experience and expertise in mobile marketing
and advertising as well as its relationships with multinational agencies and mobile
network operators. This will include access to Ansible, Velti's mobile joint venture
with Interpublic Group, which is likely to play a very active role in CASEE's expansion
in China. Velti will also be able to deploy CASEE's mobile advertising exchange
technology for use in campaigns to its clients outside China.

The two companies will co-operate at product offering, development and strategic
level to enhance each other's offerings. CASEE's technology of advanced WAP site
enablement capabilities is expected to have the potential to merge with Velti's mobile
marketing platform, which enables more than 70 activities that lead to clear
monetisation and return on objectives targeted by advertising campaigns.

CASEE’s world-class management team has extensive experience building and
managing global technology companies in China.

The team is led by Xin Ye, who is well known in China’s Internet and IT industries
having held CTO positions at Sohu.com (NASDAQ: SOHU), China’s leading web
portal, Linktone (NASDAQ: LTON), a provider of wireless value-added services, and
Censoft, Microsoft’s first joint venture in China. He also spent 10 years in product
development, sales and business development with a number of companies in Silicon
Valley, including Tibco and Marimba. Kaiyang Liu is CASEE’s CTO and spent 4 years
in senior technology roles at Marimba and Sun/Javasoft in the US. Eric Xu is a Board
member and founding investor in CASEE and is also a co-founder of Baidu (NASDAQ:
BIDU), China’s leading search portal.

Global brands are recognising the rapidly growing importance of the mobile channel
to marketing and advertising activities in China where there are approximately 400
million mobile subscribers. According to IDC Asia/Pacific Mobile Devices CIS, in 2007
new mobile device shipments in Asia Pacific excluding Japan totaled 366 million, an
increase of 18 per cent on 2006 and making China and the surrounding region the
world’s fastest growing market for mobile technology. IDC Asia also estimates that
approximately 40 per cent of mobile devices in China are data enabled compared to
10 per cent in the USA and 20 per cent in Europe.

According to Marbridge Consulting, total mobile advertising revenues in China are
forecast to be US$243 million in 2010.

Chris Kaskavelis, Velti’s COO added: “CASEE’s business and management experience
make an excellent fit with Velti’s philosophy. China is an exciting market and, as it
continues its rapid development and growth, we believe we will benefit substantially
from Velti’s “opt-in” approach to mobile marketing and advertising. We are confident
that China will contribute significantly to future growth.”

END

CONTACTS
Velti:
Alexandros Moukas, Chief Executive Officer +44 (0) 20 7633 5000
Pantelis Papageorgiou, Director of Finance
Clare Grant, Director of Marketing

Bankside: +44 (0) 20 7367 8888
Simon Bloomfield or Steve Liebmann

RBC Capital Markets: +44 (0) 207 653 4667
Sarah Wharry

About Velti
Velti’s market-leading mobile marketing technology platform, coupled with its experience in
the mobile advertising industry, enables clients around the world to deliver an extensive range
of highly targeted marketing campaigns. With operations in 18 countries, and a mobile
marketing joint venture with the Interpublic group, a top global holding group of advertising
agencies, Velti has the ability to reach through its platform an estimated 1.4 billion
consumers.

Velti’s unique Mobile Marketing and Advertising Platform (version 4.0) manages the full cycle
of planning, execution and monitoring of multiple campaigns across differing mobile formats
and channels, offering customers more than 70 mobile marketing and advertising templates,
which can be managed from one user interface.
For more information, visit www.velti.com.

About CASEE
CASEE (Cellphone Ads Serving E-Exchange) is China's largest mobile advertising marketplace.
With an advanced technology offering, CASEE provides a powerful mobile ad marketplace
platform with real-time reporting and highly efficient targeting capabilities. CASEE allows
advertisers to reach their customers on the mobile Internet, and publishers to increase the
value of their mobile sites through advertising. CASEE offers both advertisers and publishers
the ability to target and personalize advertising in different provinces and cities. CASEE also
allows advertisers to target by provinces, cities, phone brand, phone model, and user
behavior, using self-serve web tools with transparent and robust reporting.