Operators' Campaign Profiles

Orange Rewards Customer Loyalty

Orange, the UK's fastest-growing mobile communications company and the third-largest in Europe, wanted to reward the loyalty of its subscribers by providing them with a useful, differentiated service.

Velti developed a mobile SMS notification system for Orange's "gigsandtours" mobile application, which offers subscribers priority notification and mobile ticketing services. Based on information in users' profiles and preferences, the system sends SMS alerts of their favorite bands' and artists' new gigs. The system also holds a designated ticket allocation that allows subscribers to reserve their tickets though the service before tickets go on sale to the general public.

The campaign delivered outstanding results, including a 33% increase in registered users year after year.

The Gold SMS Challenge

Dubai-based mobile operator du wanted to launch an interactive, SMS-based contest to give their subscribers a chance to win gold—real gold! Velti was ready to help with the "SMS Gold Challenge."

du subscribers received quiz questions by sending an SMS to a dedicated short-code, and received 20 points for correct answers, 10 points for incorrect answers, and 50 points for sending their profile information. Awards included daily draws for 50g of gold, 25g of gold for twice-weekly "Magic Minutes" instant winners, and 100g of gold for the weekly top scorers. Participants with more than 200 points were eligible for a grand monthly prize of 1kg of gold. In all, du awarded 9kg of gold.

du's campaign achieved an 11.3% penetration rate among subscribers, with an average of 18.3 interactions per user. The campaign's strong success led to a four-week extension, promoted with a television commercial.

Portal Enhances Customer Service, Cuts Costs

Vodafone turned to Velti for help in fixing its online customer service, which was confusing, fragmented, and highly redundant. Velti created the Vodafone Online Program (VOP), a self-service portal in which customers have the ability to preview and manage bills, get information about products and services, make purchases online, submit service requests, and receive notifications and alerts. Almost all of the customer interactions with Vodafone are fully automated, using a set of pre-built process templates and data modules included in Velti’s solution framework.

The portal provides a unified customer experience introduces a common authentication mechanism eliminates redundancy of information and simplifies customer navigation and the online purchasing process.

VOP is an ongoing and very successful initiative, providing an integrated and personalized customer experience that has resulted in reduced churn, higher customer satisfaction, greater awareness of new products and services, increased sales leads, and lower operational costs.

Any Day Can Be Christmas

+Móvil in Panama came to Velti to launch an interactive, SMS-based campaign with a "Christmas is Coming" theme, encouraging Panamanians to compete for prizes.

Subscribers were invited via SMA to compete for cash prizes by answering trivia questions. Daily, weekly, and grand prize winners were awarded from $1,500 to $35,000; 140 instant winners received $100 worth of free air time.

The campaign achieved a 3% penetration rate among +Móvil subscribers, with an average of 19.4 interactions per user.

WIND Promotes Value-Added Services

WIND Hellas, a leading telecom provider, wanted to enhance and promote its value-added services through a rich mobile presence.

Velti helped WIND launch WIND Plus, a mobile Internet portal built on the Velti platform designed to be fast, easy-to-use, and aesthetically pleasing. The portal's leading-edge capabilities include dynamically updated content, an advanced content promotion scheduling mechanism, personalized services, individual rendering support for more than 150 devices, and more than 150 WAP, IVR, and messaging services.

WIND Plus was an immediate success, achieving more than 35% penetration.

The Biggest SMS Game Ever

Under the title "SMS Game for Millions," Velti organized and launched the biggest SMS promotion ever in Russia for mobile operator MTS. The promotion lasted three months, giving away $6 million in total cash prizes: $35,000 every day, $100,000 every Sunday, and a Grand Prize of $1 million.

"SMS Game for Millions" was largely advertised on main Russian TV channels across the country.

Participants sent premium SMS messages, answered the questions, and collected points to claim the prizes. The top scorer won.

A sophisticated mechanism of dynamic dialogues and bonus incentives was used to motivate participants, retain them in the game, and reactivate past users.

MTS is the largest operator in the country with over 55 million subscribers. Between the months of May and August, MTS gave away $6 million in total cash prizes with 16.2 interactions per person and a 5% participation rate of subscribers.