Brand and Agency Campaign Profiles

Microsoft Makes Consumers into Rock Artists

Microsoft Consumer wanted to use its space at the Outside Lands SF Concert Festival to engage the audience in a unique event experience.

Velti worked with Microsoft on a program that allowed participants to create their own rock posters based on artist-designed templates. Posters were distributed through on-site printing, MMS, text messages with an online link and through the CrowdFire micro-site. Posters were also displayed by Crowdfire in the Microsoft tent and on the concert monitors. The program resulted in a CTR of 59%

Bose Reaches a Highly Relevant Mobile Audience

Bose, the renowned audio technology company, wanted to drive brand awareness and provide information about its new In-Ear Headset among a highly relevant audience of young mobile device owners.

Velti helped mobile application publisher Shazam run a campaign on Bose’s behalf for the In-Ear Headset. Rather than booking a certain number of impressions for a certain amount of money, Shazam allowed Bose to be the sole advertiser on all of Shazam’s content for two three-day blocks. When users clicked on an ad banner appearing at the top of every page, they were directed to a mobile Internet site where they could learn about and purchase the Bose headsets.

Bose received 11 million impressions during the two roadblocks, or about 1.8 million impressions a day; more than 52,000 users clicked on the ads and went on to the mobile Internet site. During the first of the two roadblocks, 70% of users who landed on the mobile site clicked on the Buy Now button.

Intel Makes High-Value Information Available On-the-Go

Intel wanted to increase brand awareness and interaction with IT and business decision-makers while strengthening brand loyalty.

Velti worked with Intel’s agency to extend the reach of Intel-sponsored white papers to mobile users, showcasing the company’s expertise while providing valuable information to buyers and influencers. Intel banners on targeted mobile web sites provided a summary of various white papers available via mobile device; users could download full PDFs via email submission. Once registered, users received notification alerts as new white papers became available.

Users responded favorably to the campaign: 8% of the people who viewed a mobile web summary submitted an email for the full PDF of the white paper.

Ford Creates Viral Buzz among Mobile Consumers

Ford wanted to support the launch of its 2008 Ford Focus model by engaging with mobile users in social networking environments to create viral “buzz” and peer-to-peer promotion.

Velti worked with Ford to create and target mobile Web banners to 18 – 34 year old consumers within the Velti mGage Ad Exchange network. Full-screen, clickable interstitials within an on-deck community site, Boost HOOKT, added branding impact and drove sweepstake registrations. Users who clicked on banners and interstitials were taken to a landing page where they entered to win their Dream Ford Focus.

The campaign achieved a click-through rate of 8.47% for the interstitials, and an ad effectiveness study showed a 95% increase in brand familiarity and a 29% increase in brand favorability.

Dell Delivers Millions of Impressions to Mobile Users

Dell wanted to increase brand awareness and increase sales for its Inspiron and XPS laptops while capturing leads for future promotions.

Velti worked with Dell to create and implement a complete mobile branding campaign including landing pages and banners for both laptops, hosted product information, a click-to-call link and an email opt-in field through which users could sign up to receive more product information and special offers.

The banners ran for eight weeks across the Velti mGage Ad Exchange network, which delivered 7.6 million mobile impressions for a click-through rate of 3.18%. The campaign significantly increased both products’ brand awareness.

Adidas Extends Its Reach to Mobile Users

Adidas wanted to extend its "Basketball is a Brotherhood" campaign to the mobile arena for lead generation, brand engagement, and product discovery.

Velti worked with Adidas’s agency to implement a click-to-call campaign that enabled consumers to call celebrity athletes and other endorsers by clicking a mobile ad. Participant information was captured in the process, helping Adidas build a strong opt-in database for the campaign.

The campaign was highly successful, with mobile opt-ins out-performing concurrent TV, online, and in-store campaigns. 18% of participants were repeat callers.