Velti Files First Amendment to Form F-1

08/04/2010

Velti plc ('Velti' or 'the Company'), a leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced that it has filed an amendment to its registration statement on Form F-1 previously filed with the United States Securities and Exchange Commission for a proposed initial public offering of its ordinary shares.

Jefferies & Company, Inc. will act as sole book-running manager for the offering with RBC Capital Markets Corporation and Needham & Company, LLC acting as co-lead managers, and ThinkEquity LLC and Cannacord Genuity acting as co-managers. The ordinary shares to be sold in this offering are proposed to be sold by Velti plc and certain of Velti’s shareholders. The number of ordinary shares to be sold in the proposed offering and the offering price have not yet been determined.

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities, in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. The offering will be made only by means of a prospectus.

A copy of the registration statement can be accessed through the Securities and Exchange Commission’s website at www.sec.gov. A written preliminary prospectus related to the offering may be obtained, when available, from the prospectus department of:

Jefferies & Company, Inc., Equity Syndicate Middle Office, Attn: Stephen M. Ficara, 520
Madison Avenue, 12th Floor, New York, NY 10022 (telephone: 212-284-3418/email:
sficara@jefferies.com)

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Corporate Governance Guidelines

Velti is committed to high standards of corporate governance. Velti has put in place internal processes, procedures, and control mechanisms to ensure that the company is prudently managed in accordance with best practices and with a clear orientation toward maximizing shareholders’ wealth. By applying these corporate governance principles, Velti aims to build trust and confidence between its shareholder base and management.

Velti is a leading global provider of mobile marketing and advertising solutions that enable brands, advertising agencies, mobile operators, and media companies to implement highly targeted, interactive, and measurable campaigns by communicating with and engaging consumers via their mobile devices.