Blyk and Velti Partner to Launch Blyk

Blyk and Velti partner to launch Blyk’s new content service

On Blyk gives greater control and flexibility to content providers

Velti, a leading mobile marketing and content services technology provider, and Blyk
have partnered to launch the mobile operator’s new content portal – On Blyk. The
new service is built primarily on messaging and is now available to all Blyk users in
the UK.

Currently most mobile content services are built on the assumption that users will
find what they want by browsing to it. On Blyk is based on the insight that
messaging is the simple dominant mobile behaviour for 16-24 year olds and that
messaging can drive the discovery of relevant content.

The new portal acts as a conduit for Blyk members interested in content from
relevant brands or lifestyle choices; which moves away from the traditional mobile
portal business model.

On Blyk enables content providers to host their content and then align pricing and
promotional activities in line with their objectives. Content spanning areas such as
video, chat, wallpapers, games and ringtones are delivered through On Blyk, from
established providers including Player X, Saffron Digital and Jumbuck, amongst
others.

“We liked the proposition On Blyk offered us and joined the service when we realised
the flexibility of the Blyk network. We can control price points, promotional activities
and the discovery of our content, in a more efficient way than other operator
offerings,” said Tony Pearce, Player X CEO.

On Blyk was developed in partnership with Velti, using elements of its Mobile
Marketing Platform (MMP) to deliver highly targeted content to the network’s 16-24
year old members.

“On Blyk is a great illustration of how Velti’s technology can ensure the relevance of
mobile communications, based on lifestyle or brand choices made by individuals. As
Blyk members use the portal we will be able to use this behavioural insight to deliver
the most compelling, relevant and timely content to them,” said Velti CEO, Alex
Moukas. “On Blyk’s use of our personalisation technology is a key element in
determining what content members will be receptive to and delivering a valued
experience.”

Contacts

Weber Shandwick
Joe Walton
Senior Account Executive
jwalton@webershandwick.com
+44 (0)207 067 0511

Velti
Nick Miles
PR Manager
nmiles@velti.com
+44 (0)20 7633 5034