Batelco Chooses Velti Technology in First Move Into Middle East Mobile Market

Batelco chooses Velti technology in first move into Middle East mobile market

Velti’s platform to provide new mobile advertising capabilities in Bahrain

Velti, a global leader in mobile marketing and advertising services, today announced
a deal with Batelco, the leading mobile operator in Bahrain, to provide its Mobile
Marketing Platform (MMP) to manage the operator’s future mobile advertising
strategies and campaigns. Mobile advertising campaigns powered by Velti are
expected to start in the first half of 2009.

The MMP is managed through one single ‘dashboard’ interface and it encompasses
more than 70 ready-to-use campaign templates, enabling thousands of different
mobile campaigns from the simplest SMS opt-in text messaging campaign through to
branded mobile communities and loyalty clubs, the MMP offers varying licensing
models giving customers the option of managing campaigns themselves or using
Velti to manage the entire process from planning through to execution and
evaluation.

“Velti’s MMP platform is a great innovation that will allow us to manage, execute and
measure advertising campaigns for leading brands in the Middle East. Accountability
of media is a key element and the MMP will ensure our mobile inventories are
working as effectively as possible,” said Batelco General Manager for Product
Development & Strategy, Hamza Ali.

“The key to choosing Velti was not only its advanced technology but also the breadth
of the relationships the company has with global advertising agencies, which is
critical to making best use of Batelco’s advertising inventories. We’re looking forward
to growing our capabilities with Velti and kicking-off activity in the first half of 2009,”
he added.

Alex Moukas, CEO at Velti, said: “It’s great to see Velti establish its first move into
the Middle East with a leading player such as Batelco. Velti’s MMP will provide the
tools for Batelco to plan, deliver and report on mobile advertising campaigns across a
variety of inventories; from SMS & MMS to WAP banners or video pre-roll. It will be
terrific to see traditional advertisers in the region integrating the mobile channel into
their advertising mix, to get directly into the pocket of the consumer.”

END

About Batelco

Batelco, listed on the Bahrain Stock Exchange, is the leading integrated
communications’ provider in the Kingdom of Bahrain and a significant force among
the region’s key telecommunications players.

Batelco serves both the corporate and consumer markets in the most liberalised and
competitive environment in the Middle East, and remains committed to delivering
cutting-edge telecommunications to its customers in Bahrain and the MEA (Middle
East Africa) region. The Company’s management and staff are driven by an
enthusiasm for delivering the best customer experience based on innovation,
affordability and reliability of products and services.

Batelco offers complete, end-to-end telecommunications solutions for its residential,
business and government customers. The comprehensive solutions portfolio covers
mobile services, international roaming, Broadband Internet, satellite services, WiFi,
and MPLS IP-VPN based network services utilising our Next Generation all IP Network
providing Datacoms services over fixed and wireless platforms in addition to
managed services including systems integration and management.

Batelco has invested US$1.4 billion in Bahrain’s telecom infrastructure since 1981,
including significant investment in NGN (Next Generation Networks) infrastructure
which has reinforced the Kingdom’s position as a leading communications hub. With
an ongoing strategy to grow overseas, the Batelco Group incorporates joint venture
operations in Jordan, Kuwait, Yemen, Saudi Arabia and Egypt.

About Velti

Velti’s market-leading mobile marketing technology platform, coupled with its
experience in the mobile advertising industry, enables clients around the world to
deliver an extensive range of highly targeted marketing campaigns. With operations
in 25 countries, and a mobile marketing joint venture with the Interpublic group, a
top global holding group of advertising agencies, Velti has the ability to reach
through its platform an estimated 1.4 billion consumers.

Velti’s unique Mobile Marketing and Advertising Platform manages the full cycle of
planning, execution and monitoring of multiple campaigns across differing mobile
formats and channels, offering customers more than 70 mobile marketing and
advertising templates, which can be managed from one user interface.

Contacts

Batelco
Ahmed Al Janahi
GM Media & Government Relations
gbs@btc.com.bh
+973 17884337

Velti
Nick Miles
PR Manager
nmiles@velti.com
+44 (0)20 7633 5034