BabyCenter Builds CRM with Mobile at MMF in New York

BabyCenter® builds CRM with Mobile
at Mobile Marketing Forum of New
York

Velti (LSE:VEL), and Ansible (IPG’s mobile marketing agency) are bringing
BabyCenter® to the upcoming Mobile Forum in New York on June 2-3, 2009. Jon
Stross, BabyCenter’s vice president and general manager of international will be
presenting a session entitled “Using Mobile to Enhance a Media Brand” on Tuesday
June 2nd at 9:45am.

Jon will be discussing how the #1 global online parenting brand is extending the
BabyCenter experience with mobile phones globally. “Ultimately you have to create
a user experience that reflects how people use the phone geographically and
culturally, and create individual experiences that range from voice, to texting to
mobile internet to 3G+,” He said.

For 11 years, BabyCenter® has been at the forefront of creating innovative ways to
be the “go-to” source of parenting information all over the world. In 2007
BabyCenter® launched its first mobile campaign for BabyCenter Espanol targeting
the American Hispanic market with help of Ansible and Velti. Since that time
BabyCenter® has built on its mobile offering, including the late 2008 launch of
BabyCenter’s Booty Caller, and the BabyCenter mobile site and mobile community
for the U.S. English-speaking Hispanic market. “The success of BabyCenter proves
that mobile marketing is an integrated approach, not a single campaign, that focuses
on customer interaction and experience,” Alex Moukas, CEO, Velti.

Please join BabyCenter®, Ansible and Velti to explore where BabyCenter® is going
next with mobile, how BabyCenter will be using mobile to strengthen consumer
loyalty, and what inroads mobile is making into new markets. “Brands ask about
mobile CRM all the time, I tell them there is no better example than BabyCenter,”
Larry Harris, CEO, Ansible.

To find out more about the upcoming MMF North America conference and see the
complete speaker guide, please go to
http://www.mobilemarketingforum.com/?q=node/718 or contact
nrivera@ansiblemobile.com

About BabyCenter®

BabyCenter®, the Web's #1 global interactive parenting network, has nurtured more
than 100 million parents since its launch in 1997. BabyCenter’s purpose is to support
parents through their journey of parenthood with a blend of expert advice and usercreated
wisdom. Visitors can sign up to receive emails providing advice and
information, tailored to women at different stages of pregnancy or childrearing; as a
result, BabyCenter sends out more than 60 million emails a month.

About Ansible

Ansible helps agencies and brands realize the full potential of mobile marketing by
creating mobile ideas that get results, deepen customer relationships and build brand
value. Ansible is a joint venture between Interpublic Group (NYSE: IPG) and Velti
(LSE: VEL), a leading mobile technology provider, with offices in New York, London,
San Francisco, Detroit, and Athens.

About Velti

Velti is the world’s leading mobile marketing and advertising company. With
operations in 35 countries, Velti can reach an estimated two billion consumers. Velti
was founded in 2000 and it has been at the heart of the global mobile industry ever
since, providing some of the world’s biggest companies with the technology platform
and support to deliver innovative mobile campaigns to their customers. Whatever the
goal of a mobile campaign: to raise brand awareness; acquire new customers;
inspire loyalty or directly drive revenues – Velti helps brands, advertisers, media
agencies, publishers, and operators to meet their business objectives.

Contact

Ansible
Nicole Rivera
Director of Communication, Ansible
T: +1 212-213-7522

Velti
Nick Miles
PR Manager, Velti
T: +44 (0) 207 633 5034
E: nmiles@velti.com

E: nrivera@ansiblemobile.com