4INFO and Velti Partner to Provide Integrated Mobile Advertising and Marketing Services

4INFO and Velti partner to provide integrated mobile advertising and marketing services

4INFO and Velti partner to provide integrated
mobile advertising and marketing services

CTIA, San Francisco, U.S. – Velti, a global leader in integrated mobile marketing
services, and 4INFO, the pioneer in SMS publishing and a leading mobile media
company, today announced a strategic partnership that provides media companies,
brands, and advertising agencies with a one-stop integrated mobile platform to
reach, engage, and communicate with millions of mobile users.

Coupling 4INFO’s mobile search and SMS alert services with Velti’s mobile marketing
platform (MMP) will create a multi-channel mobile advertising network, with the
greatest reach and flexibility of any mobile service in the U.S. 4INFO’s consumer
SMS services create highly targeted mobile advertising inventory while Velti’s MMP
provides value ‘after the click’ enabling the mobile marketer to access a compelling
range of mobile services and applications including complete multi-level mobile
marketing campaigns.

Paul Cheng, VP of Corporate Development and Strategy at Velti, says: “We are
delighted to have partnered with 4INFO, which now delivers millions of messages to
over 10 million users monthly, covering topics such as sports, business, travel, local,
and entertainment information. Our partnership provides a great synergy as 4INFO
acts as a highly targeted channel for the call-to-action and Velti provides the
platform for engaging and delivering complementary and relevant communications,
as well as full tracking and reporting for activities and campaigns.”

Richard Qiu, Senior Vice President of Business Development at 4INFO, says: “Our
connection to Velti is great for agencies and brands, as it simplifies the mobile media
and services purchasing process to a single point of contact with just one contract. It
also provides the end-to-end tracking of a ‘click’, from the call-to-action through all
mobile user actions and engagement. Combined with Velti’s MMP, we can optimise
interactions with mobile users to mutually benefit the consumer, the brand and the
media owner.”

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About 4INFO
4INFO is a leading mobile media and technology company, founded in 2004 to help
connect consumers, publishers, and advertisers on mobile devices. With millions of
users, 4INFO’s network has become one of the most trusted, and widely used, set of
mobile services for consumers. As one of the pioneers in SMS media, the company is
the mobile delivery platform and advertising network of choice for publishers and
advertisers looking to engage users on their most personal device in a measurable
and cost-efficient manner. Headquartered in San Mateo, Calif., 4INFO is backed by
Draper Fisher Jurvetson, Gannett Company, Inc., NBC Universal, Sand Hill Capital,
and U.S. Venture Partners. Learn more at: http://advertising.4info.net or text
“advertise” to 44636.

About Velti
Velti’s market-leading mobile marketing technology platform, coupled with its
experience in the mobile advertising industry, enables clients around the world to
deliver an extensive range of highly targeted marketing campaigns. With operations
in 18 countries, and a mobile marketing joint venture with the Interpublic group, a
top global holding group of advertising agencies, Velti has the ability to reach
through its platform an estimated 1.4 billion consumers. Velti’s unique Mobile
Marketing and Advertising Platform (version 4.0) manages the full cycle of planning,
execution and monitoring of multiple campaigns across differing mobile formats and
channels, offering customers more than 70 mobile marketing and advertising
templates, which can be managed from one user interface. For more information,
visit www.velti.com.